Edward Bernays on the Fundamentals of Public Relations

Edward L. Bernays was an American pioneer in public relations and mass communication. He is regarded as one of the founders of the modern PR industry.

Bernays outlines the timeless fundamentals of public relations and highlights the evolution of methods within societal contexts.

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Edward Bernays|communication, connection, conviction, information, propaganda, public opinion, society

Edward Louis Bernays (1891–1995) was an Austrian-American public relations consultant and author. He is considered the father of public relations and developed techniques for manipulating public opinion. Bernays combined psychology with advertising and greatly influenced modern marketing and communication practices.