Edward Bernays on Public Relations and Advertising

„The counsel on public relations is not an advertising man but he advocates for advertising where that is indicated. Very often he is called in by an advertising agency to supplement its work on behalf of a client. His work and that of the advertising agency do not conflict with or duplicate each other.“

Edward BernaysEdward Bernays explains how public relations consulting and advertising complement each other without conflicting.
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Edward L. Bernays was an American pioneer in public relations and mass communication. He is regarded as one of the founders of the modern PR industry.

In this historical PR quotation, Edward Bernays distinguishes the roles of public relations and advertising.


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Literature on propaganda

Edward Bernays quote about the relationship between public relations and advertising

Edward Louis Bernays (1891–1995) was an Austrian-American public relations consultant and author. He is considered the father of public relations and developed techniques for manipulating public opinion. Bernays combined psychology with advertising and greatly influenced modern marketing and communication practices.

Quote about the three main elements of public relations by Edward BernaysCopyright © yoice.net – Quote Artwork
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"The three main elements of public relations are practically as old as society: informing people, persuading people, or integrating people with people. Of course, the means and methods of accomplishing these ends have changed as society has changed." Edward Bernays
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Noam Chomsky quote on public relations, media manipulation, and democracy constructionCopyright © yoice.net – Quote Artwork
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"The people in the public relations industry aren’t there for the fun of it. They’re doing work. They’re trying to instill the right values. In fact, they have a conception of what democracy ought to be: It ought to be a system in which the specialized class is trained to work in the service of the masters, the people who own the society. The rest of the population ought to be deprived of any form of organization, because organization just causes trouble. They ought to be sitting alone in front of the TV and having drilled into their heads the message, which says, the only value in life is to have more commodities or live like that rich middle class family you’re watching and to have nice values like harmony and Americanism. That’s all there is in life. You may think in your own head that there’s got to be something more in life than this, but since you’re watching the tube alone you assume, I must be crazy …" Noam Chomsky
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Quote by Marshall McLuhan about publicity managing public perceptionCopyright © yoice.net – Quote Artwork
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"Publicity is the deliberate attempt to manage the public's perception of a subject. The subjects of publicity include people (for example, politicians and performing artists), goods and services, organizations of all kinds, and works of art or entertainment." Marshall McLuhan
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Quote about propaganda and public relations by Edward BernaysCopyright © yoice.net – Quote Artwork
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"When I came back to the United States, I decided that if you could use propaganda for war, you could certainly use it for peace. And “propaganda” got to be a bad word because of the Germans using it, so what I did was to try and find some other words so we found the words “public relations”." Edward Bernays
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