Pavlovian Strategy and Mass Opinion – Joost A.M. Meerloo

„The Pavlovian strategy in public relations has people conditioned more and more to ask themselves, "What do other people think?" As a result, a common delusion is created: people are incited to think what other people think, and thus public opinion may mushroom out into a mass prejudice. Expressed in psychoanalytic terms, through daily propagandistic noise backed up by forceful verbal cues, people can more and more be forced to identify with the powerful noisemaker. Big brother's voice resounds in all the little brothers.“

Joost A.M. MeerlooJoost A.M. Meerloo describes how the Pavlovian strategy manipulates public and creates mass opinions.
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Joost A.M. Meerloo was a Dutch-American psychiatrist and author known for his work on psychological manipulation and totalitarian regimes.

Insight into psychological manipulation and the creation of mass opinions through media and propaganda.


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Literature on propaganda

Quote about Pavlovian strategy and mass opinion by Joost A.M. Meerloo

Joost A.M. Meerloo (1903–1976) was a prominent psychiatrist and writer especially known for his critical analysis of totalitarian systems and psychological warfare. He emigrated to the US and published numerous books on psychological control and manipulation.

Quote by Joost A.M. Meerloo about propaganda influencing public opinionCopyright © yoice.net – Quote Artwork
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"Ready made opinions can be distributed day by day through the press, radio, and so on, again and again, till they reach the nerve cell and implant a fixed pattern in the brain. Consequently, guided public opinion is the result, according to Pavlovian theoreticians, of good propaganda technique, and the polls [are] a verification of the temporary successful action of the Pavlovian machinations on the mind." Joost A.M. Meerloo
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Quote on mass communication dangers by Joost A.M. MeerlooCopyright © yoice.net – Quote Artwork
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"Continual suggestion and slow hypnosis in the wake of mechanical mass communication promotes uniformity of the mind and may lure the public into the "happy era" of adjustment, integration and equalization, in which individual opinion is completely stereotyped (or strawmanned/made a caricature of)." Joost A.M. Meerloo
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Quote on propaganda and mass suggestion by Milosz MatuschekCopyright © yoice.net – Quote Artwork
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"Almost a hundred years ago, the philosopher John Dewey said that we are living in the greatest flood of mass suggestion that mankind has ever seen. But in 100 years, the superlative has only swelled, albeit without this being publicized today. Edward Bernays called propaganda the “executive arm of the invisible government”. And he recognized that propaganda is to democracies what violence is to dictators. Perhaps that would be a contemporary definition of propaganda: it is a Permanent Toxic Rape of Consciousness, or PTRC for short. It is a permanent mindfuck by governments and corporate business, mediated by the media, carried out by bought comedians à la Böhmermann, pseudo-journalists à la Lanz, pseudo-intellectuals à la Precht, pseudo-health politicians, such as the pharmaceutical and drugs minister Lauterbach, pseudo-defence politicians such as Strack-Rheinmetall-Zimmermann, and other parvenus such as Mai Thi Nguyen-Kim, Eckart von Hirschhausen, Sarah Bosetti and other stirrup holders in editorial offices, theaters or foundations." Milosz Matuschek
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Noam Chomsky quote on public relations, media manipulation, and democracy constructionCopyright © yoice.net – Quote Artwork
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"The people in the public relations industry aren’t there for the fun of it. They’re doing work. They’re trying to instill the right values. In fact, they have a conception of what democracy ought to be: It ought to be a system in which the specialized class is trained to work in the service of the masters, the people who own the society. The rest of the population ought to be deprived of any form of organization, because organization just causes trouble. They ought to be sitting alone in front of the TV and having drilled into their heads the message, which says, the only value in life is to have more commodities or live like that rich middle class family you’re watching and to have nice values like harmony and Americanism. That’s all there is in life. You may think in your own head that there’s got to be something more in life than this, but since you’re watching the tube alone you assume, I must be crazy …" Noam Chomsky
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Quote by Walter Lippmann on the influence of aligned media on public opinionCopyright © yoice.net – Quote Artwork
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""...a drifting apart of public opinion and published opinion when the selection rules of the journalists who have been brought into line largely coincide. This creates a consonance of reporting that acts like a confirmation to the audience (everyone says it, so it has to be right) and installs a stereotype-supported pseudo-environment"" Walter Lippmann
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