Noam Chomsky on PR, Media Manipulation, and the Construction of Democracy

„The people in the public relations industry aren’t there for the fun of it. They’re doing work. They’re trying to instill the right values. In fact, they have a conception of what democracy ought to be: It ought to be a system in which the specialized class is trained to work in the service of the masters, the people who own the society. The rest of the population ought to be deprived of any form of organization, because organization just causes trouble. They ought to be sitting alone in front of the TV and having drilled into their heads the message, which says, the only value in life is to have more commodities or live like that rich middle class family you’re watching and to have nice values like harmony and Americanism. That’s all there is in life. You may think in your own head that there’s got to be something more in life than this, but since you’re watching the tube alone you assume, I must be crazy …“

Noam ChomskyNoam Chomsky reveals how PR and media shape values and manipulate democracy – a critical view on power and society.
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Noam Chomsky is an American linguist, philosopher, and political activist, renowned for his work in linguistic theory and critical social analysis.

This quote provides a sobering insight into the mechanisms of mass communication and the control of democracy through media staging.


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Literature on propaganda

Noam Chomsky quote on public relations, media manipulation, and democracy construction

Born in 1928, Noam Chomsky is a prominent linguist, cognitive scientist, philosopher, and political activist. He is widely regarded as the father of modern linguistics and revolutionized the field with his theory of generative grammar. Additionally, Chomsky is known for his critical analyses of politics and mass media.

Quote about Pavlovian strategy and mass opinion by Joost A.M. MeerlooCopyright © yoice.net – Quote Artwork
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"The Pavlovian strategy in public relations has people conditioned more and more to ask themselves, "What do other people think?" As a result, a common delusion is created: people are incited to think what other people think, and thus public opinion may mushroom out into a mass prejudice. Expressed in psychoanalytic terms, through daily propagandistic noise backed up by forceful verbal cues, people can more and more be forced to identify with the powerful noisemaker. Big brother's voice resounds in all the little brothers." Joost A.M. Meerloo
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Noam Chomsky quote about propaganda, indoctrination, and independent thoughtCopyright © yoice.net – Quote Artwork
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"You don't have any other society where the educated classes are so effectively indoctrinated and controlled by a subtle propaganda system - a private system including media, intellectual opinion forming magazines and the participation of the most highly educated sections of the population. Such people ought to be referred to as "Commissars - for that is what their essential function is - to set up and maintain a system of doctrines and beliefs which will undermine independent thought and prevent a proper understanding and analysis of national and global institutions, issues, and policies"." Noam Chomsky
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Quote by Noam Chomsky on democracy, fear manipulation, and the bewildered herdCopyright © yoice.net – Quote Artwork
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"The conception of democracy is the one that I mentioned. The bewildered herd is a problem. We've got to prevent their roar and trampling. We've got to distract them. They should be watching the Superbowl or sitcoms or violent movies. Every once in a while you call on them to chant meaningless slogans like "Support our troops." You've got to keep them pretty scared, because unless they're properly scared and frightened of all kinds of devils that are going to destroy them from outside or inside or somewhere, they may start to think, which is very dangerous, because they're not competent to think. Therefore it's important to distract them and marginalize them." Noam Chomsky
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Quote on propaganda and mass suggestion by Milosz MatuschekCopyright © yoice.net – Quote Artwork
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"Almost a hundred years ago, the philosopher John Dewey said that we are living in the greatest flood of mass suggestion that mankind has ever seen. But in 100 years, the superlative has only swelled, albeit without this being publicized today. Edward Bernays called propaganda the “executive arm of the invisible government”. And he recognized that propaganda is to democracies what violence is to dictators. Perhaps that would be a contemporary definition of propaganda: it is a Permanent Toxic Rape of Consciousness, or PTRC for short. It is a permanent mindfuck by governments and corporate business, mediated by the media, carried out by bought comedians à la Böhmermann, pseudo-journalists à la Lanz, pseudo-intellectuals à la Precht, pseudo-health politicians, such as the pharmaceutical and drugs minister Lauterbach, pseudo-defence politicians such as Strack-Rheinmetall-Zimmermann, and other parvenus such as Mai Thi Nguyen-Kim, Eckart von Hirschhausen, Sarah Bosetti and other stirrup holders in editorial offices, theaters or foundations." Milosz Matuschek
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Chris Hedges quote about corporate media, wealth, and cutthroat capitalismCopyright © yoice.net – Quote Artwork
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"The media propagates a message that corporations want, and there’s a belittling and mocking of the poor and celebration of wealth. A kind of cutthroat, rapacious capitalism is celebrated on reality television shows where you betray and manipulate and push aside your competitors for fleeting fame and money. These are sick values, but they’re disseminated through corporate media in almost every program you watch." Chris Hedges
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Quote about democracy, propaganda, and public opinion by Walter LippmannCopyright © yoice.net – Quote Artwork
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"That the manufacture of consent is capable of great refinements no one, I think, denies. The process by which public opinions arise is certainly no less intricate than it has appeared in these pages, and the opportunities for manipulation open to anyone who understands the process are plain enough. . . . as a result of psychological research, coupled with the modern means of communication, the practice of democracy has turned a corner. A revolution is taking place, infinitely more significant than any shifting of economic power. . . . Under the impact of propaganda, not necessarily in the sinister meaning of the word alone, the old constants of our thinking have become variables. It is no longer possible, for example, to believe in the original dogma of democracy; that the knowledge needed for the management of human affairs comes up spontaneously from the human heart. Where we act on that theory we expose ourselves to self-deception, and to forms of persuasion that we cannot verify. It has been demonstrated that we cannot rely upon intuition, conscience, or the accidents of casual opinion if we are to deal with the world beyond our reach." Walter Lippmann
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