Education as a Social Force – Edward Bernays

„The public is not cognizant of the real value of education, and does not realize that education as a social force is not receiving the kind of attention it has the right to expect in a democracy.“

Edward BernaysEdward Bernays emphasizes the underestimated importance of education as a social force in democracy and the public's lack of attention.
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Edward L. Bernays was an American pioneer in public relations and mass communication. He is regarded as one of the founders of the modern PR industry.

Bernays highlights that education as a social force is underestimated in a democracy.


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Quote about the value of education by Edward Bernays

Edward Louis Bernays (1891–1995) was an Austrian-American public relations consultant and author. He is considered the father of public relations and developed techniques for manipulating public opinion. Bernays combined psychology with advertising and greatly influenced modern marketing and communication practices.

Quote by Bertrand Russell about educational systems designed to control peopleCopyright © yoice.net – Quote Artwork
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"Educational systems have been developed not to impart genuine knowledge but to make the people docile to the will of the rulers. Without a sophisticated system of deception in schools, it would be impossible to maintain the appearance of democracy. It is not desired that ordinary citizens think for themselves. Because it is believed that people who think for themselves are difficult to handle. Only the elites are supposed to think. The rest are supposed to obey and follow their leaders, like a herd of mutton. This doctrine has corrupted all state education systems from the ground up, even in democracies." Bertrand Russell
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Quote by Henry Louis Mencken about the true aim of public educationCopyright © yoice.net – Quote Artwork
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"The most erroneous assumption is to the effect that the aim of public education is to fill the young of the species with knowledge and awaken their intelligence, and so make them fit to discharge the duties of citizenship in an enlightened and independent manner. Nothing could be further from the truth. The aim of public education is not to spread enlightenment at all; it is simply to reduce as many individuals as possible to the same safe level, to breed and train a standardized citizenry, to put down dissent and originality. That is its aim in the United States, whatever the pretensions of politicians, pedagogues and other such mountebanks, and that is its aim everywhere else." Henry Louis Mencken
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Quote about education being a form of propaganda by Henry Louis MenckenCopyright © yoice.net – Quote Artwork
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"The plain fact is that education is itself a form of propaganda - a deliberate scheme to outfit the pupil, not with the capacity to weigh ideas, but with a simple appetite for gulping ideas ready-made. The aim is to make 'good' citizens, which is to say, docile and uninquisitive citizens." Henry Louis Mencken
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Quote about universal literacy and propaganda by Edward L. BernaysCopyright © yoice.net – Quote Artwork
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"Universal literacy was supposed to educate the common man to control his environment. Once he could read and write he would have a mind fit to rule. So ran the democratic doctrine. But instead of a mind, universal literacy has given him rubber stamps, rubber stamps inked with advertising slogans, with editorials, with published scientific data, with the trivialities of the tabloids and the platitudes of history, but quite innocent of original thought. Each man's rubber stamps are the duplicates of millions of others, so that when those millions are exposed to the same stimuli, all receive identical imprints. It may seem an exaggeration to say that the American public gets most of its ideas in this wholesale fashion. The mechanism by which ideas are disseminated on a large scale is propaganda, in the broad sense of an organized effort to spread a particular belief or doctrine." Edward L. Bernays
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Quote by Noam Chomsky about schooling, conformity, and freedom of thoughtCopyright © yoice.net – Quote Artwork
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"Most schooling is training for stupidity and conformity, and that's institutional, but occasionally you get a spark, somebody'll challenge your mind, make you think and so on, and that has a tremendous effect you just reach all sorts of people. Of course if you do it you may very have problems, you have to tread the narrow line. There are plenty of people who don't want students to think, they're afraid of the crisis of democracy. If people start thinking you get all these problems that I quoted before. They won't have enough humility to submit to a civil rule or they'll start trying to press their demands in the political arena and have ideas of their own, instead of beleiving what they're told. And privelage and power typically doesn't want that and so they react and the high school teacher that tries to get students to think may find oppression, firing and so on." Noam Chomsky
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Noam Chomsky quote on public relations, media manipulation, and democracy constructionCopyright © yoice.net – Quote Artwork
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"The people in the public relations industry aren’t there for the fun of it. They’re doing work. They’re trying to instill the right values. In fact, they have a conception of what democracy ought to be: It ought to be a system in which the specialized class is trained to work in the service of the masters, the people who own the society. The rest of the population ought to be deprived of any form of organization, because organization just causes trouble. They ought to be sitting alone in front of the TV and having drilled into their heads the message, which says, the only value in life is to have more commodities or live like that rich middle class family you’re watching and to have nice values like harmony and Americanism. That’s all there is in life. You may think in your own head that there’s got to be something more in life than this, but since you’re watching the tube alone you assume, I must be crazy …" Noam Chomsky
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