Noam Chomsky on Propaganda and PR Slogans

„The point of public relations slogans like "Support Our Troops" is that they don't mean anything ... that's the whole point of good propaganda. You want to create a slogan that nobody is going to be against and I suppose everybody will be for, because nobody knows what it means, because it doesn't mean anything. But its crucial value is that it diverts your attention from a question that does mean something, do you support our policy? And that's the one you're not allowed to talk about.“

Noam ChomskyNoam Chomsky on the function of political PR slogans and their influence on public debate and perceptions of policy.
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Noam Chomsky is an American linguist, philosopher, and political activist, renowned for his work in linguistic theory and critical social analysis.

Noam Chomsky examines how political slogans can redirect attention and displace debate about concrete policy decisions.


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Literature on propaganda

Noam Chomsky quote image about propaganda and public relations slogans

Born in 1928, Noam Chomsky is a prominent linguist, cognitive scientist, philosopher, and political activist. He is widely regarded as the father of modern linguistics and revolutionized the field with his theory of generative grammar. Additionally, Chomsky is known for his critical analyses of politics and mass media.

Noam Chomsky quote about propaganda and public understanding of policiesCopyright © yoice.net – Quote Artwork
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"I think there is a good reason why the propaganda system works that way. It recognizes that the public will not support the actual policies. Therefore it is important to prevent any knowledge or understanding of them." Noam Chomsky
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Noam Chomsky quote on public relations, media manipulation, and democracy constructionCopyright © yoice.net – Quote Artwork
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"The people in the public relations industry aren’t there for the fun of it. They’re doing work. They’re trying to instill the right values. In fact, they have a conception of what democracy ought to be: It ought to be a system in which the specialized class is trained to work in the service of the masters, the people who own the society. The rest of the population ought to be deprived of any form of organization, because organization just causes trouble. They ought to be sitting alone in front of the TV and having drilled into their heads the message, which says, the only value in life is to have more commodities or live like that rich middle class family you’re watching and to have nice values like harmony and Americanism. That’s all there is in life. You may think in your own head that there’s got to be something more in life than this, but since you’re watching the tube alone you assume, I must be crazy …" Noam Chomsky
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Quote about propaganda and public relations by Edward BernaysCopyright © yoice.net – Quote Artwork
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"When I came back to the United States, I decided that if you could use propaganda for war, you could certainly use it for peace. And “propaganda” got to be a bad word because of the Germans using it, so what I did was to try and find some other words so we found the words “public relations”." Edward Bernays
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Quote by George Orwell about war, language manipulation, and truthCopyright © yoice.net – Quote Artwork
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"Every war when it comes, or before it comes, is represented not as a war but as an act of self-defense against a homicidal maniac. In our time political speech and writing are largely the defense of the indefensible. But if thought corrupts language, language can also corrupt thought. All the war-propaganda, all the screaming and lies and hatred, comes invariably from people who are not fighting. Political language...is designed to make lies sound truthful and murder respectable, and to give an appearance of solidarity to pure wind. War against a foreign country only happens when the moneyed classes think they are going to profit from it. Nationalism is power hunger tempered by self-deception. War is peace. Freedom is slavery. Ignorance is strength. (On the manipulation of language for political ends.) We have now sunk to a depth at which restatement of the obvious is the first duty of intelligent men. If liberty means anything at all, it means the right to tell people what they do not want to hear. In times of universal deceit, telling the truth will be a revolutionary act." George Orwell
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Quote about Pavlovian strategy and mass opinion by Joost A.M. MeerlooCopyright © yoice.net – Quote Artwork
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"The Pavlovian strategy in public relations has people conditioned more and more to ask themselves, "What do other people think?" As a result, a common delusion is created: people are incited to think what other people think, and thus public opinion may mushroom out into a mass prejudice. Expressed in psychoanalytic terms, through daily propagandistic noise backed up by forceful verbal cues, people can more and more be forced to identify with the powerful noisemaker. Big brother's voice resounds in all the little brothers." Joost A.M. Meerloo
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Quote on propaganda and mass suggestion by Milosz MatuschekCopyright © yoice.net – Quote Artwork
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"Almost a hundred years ago, the philosopher John Dewey said that we are living in the greatest flood of mass suggestion that mankind has ever seen. But in 100 years, the superlative has only swelled, albeit without this being publicized today. Edward Bernays called propaganda the “executive arm of the invisible government”. And he recognized that propaganda is to democracies what violence is to dictators. Perhaps that would be a contemporary definition of propaganda: it is a Permanent Toxic Rape of Consciousness, or PTRC for short. It is a permanent mindfuck by governments and corporate business, mediated by the media, carried out by bought comedians à la Böhmermann, pseudo-journalists à la Lanz, pseudo-intellectuals à la Precht, pseudo-health politicians, such as the pharmaceutical and drugs minister Lauterbach, pseudo-defence politicians such as Strack-Rheinmetall-Zimmermann, and other parvenus such as Mai Thi Nguyen-Kim, Eckart von Hirschhausen, Sarah Bosetti and other stirrup holders in editorial offices, theaters or foundations." Milosz Matuschek
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