Edward Bernays on Propaganda and Public Relations

„When I came back to the United States, I decided that if you could use propaganda for war, you could certainly use it for peace. And “propaganda” got to be a bad word because of the Germans using it, so what I did was to try and find some other words so we found the words “public relations”.“

Edward BernaysEdward Bernays viewed propaganda as effective for peace as well as war and coined the term Public Relations.
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Edward L. Bernays was an American pioneer in public relations and mass communication. He is regarded as one of the founders of the modern PR industry.

Edward Bernays coined the term Public Relations as a positive form of propaganda.


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Literature on propaganda

Quote about propaganda and public relations by Edward Bernays

Edward Louis Bernays (1891–1995) was an Austrian-American public relations consultant and author. He is considered the father of public relations and developed techniques for manipulating public opinion. Bernays combined psychology with advertising and greatly influenced modern marketing and communication practices.

Quote on propaganda and mass suggestion by Milosz MatuschekCopyright © yoice.net – Quote Artwork
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"Almost a hundred years ago, the philosopher John Dewey said that we are living in the greatest flood of mass suggestion that mankind has ever seen. But in 100 years, the superlative has only swelled, albeit without this being publicized today. Edward Bernays called propaganda the “executive arm of the invisible government”. And he recognized that propaganda is to democracies what violence is to dictators. Perhaps that would be a contemporary definition of propaganda: it is a Permanent Toxic Rape of Consciousness, or PTRC for short. It is a permanent mindfuck by governments and corporate business, mediated by the media, carried out by bought comedians à la Böhmermann, pseudo-journalists à la Lanz, pseudo-intellectuals à la Precht, pseudo-health politicians, such as the pharmaceutical and drugs minister Lauterbach, pseudo-defence politicians such as Strack-Rheinmetall-Zimmermann, and other parvenus such as Mai Thi Nguyen-Kim, Eckart von Hirschhausen, Sarah Bosetti and other stirrup holders in editorial offices, theaters or foundations." Milosz Matuschek
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Noam Chomsky quote on public relations, media manipulation, and democracy constructionCopyright © yoice.net – Quote Artwork
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"The people in the public relations industry aren’t there for the fun of it. They’re doing work. They’re trying to instill the right values. In fact, they have a conception of what democracy ought to be: It ought to be a system in which the specialized class is trained to work in the service of the masters, the people who own the society. The rest of the population ought to be deprived of any form of organization, because organization just causes trouble. They ought to be sitting alone in front of the TV and having drilled into their heads the message, which says, the only value in life is to have more commodities or live like that rich middle class family you’re watching and to have nice values like harmony and Americanism. That’s all there is in life. You may think in your own head that there’s got to be something more in life than this, but since you’re watching the tube alone you assume, I must be crazy …" Noam Chomsky
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Quote on ethical risks of propaganda in education by Edward BernaysCopyright © yoice.net – Quote Artwork
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"In the ethical sense, propaganda bears the same relation to education as to business or politics. It may be abused. It may be used to over-advertise an institution and to create in the public mind artificial values. There can be no absolute guarantee against its misuse." Edward Bernays
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Walter Lippmann Quote on Perception and EducationQuote by Walter Lippmann about perception and educationCopyright © yoice.net – Quote ArtworkQuote about the difference between propaganda and education by Edward BernaysCopyright © yoice.net – Quote ArtworkEdward Bernays: Difference between Propaganda and Education