Influence of Small Groups on Opinion – Edward Bernays

„Small groups of persons can, and do, make the rest of us think what they please about a given subject. But there are usually proponents and opponents of every propaganda, both of whom are equally eager to convince the majority.“

Edward BernaysEdward Bernays shows how small groups influence the majority's opinion and how proponents and opponents act in propaganda.
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Edward L. Bernays was an American pioneer in public relations and mass communication. He is regarded as one of the founders of the modern PR industry.

Edward Bernays describes the influence of small groups on public opinion and the dynamic between proponents and opponents in propaganda.


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Literature on mass media

Quote about influence of small groups on public opinion by Edward Bernays

Edward Louis Bernays (1891–1995) was an Austrian-American public relations consultant and author. He is considered the father of public relations and developed techniques for manipulating public opinion. Bernays combined psychology with advertising and greatly influenced modern marketing and communication practices.

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