Harold D. Lasswell was an American political scientist and communication theorist known for his work on propaganda and mass communication.
This quote highlights that propaganda, as a tool for mass mobilization, is not only powerful but also more cost-efficient than violence or bribery. It reminds us of the profound impact of communication in politics and society.
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Literature on mass media
Harold Dwight Lasswell (1902–1978) was a prominent American political scientist and communication theorist. His research focused on propaganda analysis, political psychology, and mass communication. He is considered one of the founders of modern communication studies and significantly influenced the role of media in society.

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