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Harold D. Lasswell Quote: Why Propaganda Is Cheaper and More Powerful Than Violence

„As proposals for action along new lines arise to compete for the moral and physical support of masses, propaganda attains eminence as the one means of mass mobilization which is cheaper than violence, bribery or other possible control techniques.“

Harold D. LasswellDiscover Harold D. Lasswell’s quote on propaganda’s cost and efficiency advantages over violence and bribery in mass mobilization.
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Harold D. Lasswell was an American political scientist and communication theorist known for his work on propaganda and mass communication.

This quote highlights that propaganda, as a tool for mass mobilization, is not only powerful but also more cost-efficient than violence or bribery. It reminds us of the profound impact of communication in politics and society.


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Literature on propaganda
  • Propaganda | Edward L. Bernays
  • Propaganda: With an Introduction by Mark Crispin Miller
  • Propaganda: The Formation of Men's Attitudes
  • How Propaganda Works
  • Propaganda (Deluxe Edition): Includes Bonus Book: Crystallizing Public Opinion
Harold D. Lasswell | propagandademagogypopulismpsyopmanipulationmass mediamass communicationmassesactivismadvertisingcognitive warfaremilitarism
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Quote by Harold D. Lasswell about propaganda being a cheap means of mass mobilization

Harold Dwight Lasswell (1902–1978) was a prominent American political scientist and communication theorist. His research focused on propaganda analysis, political psychology, and mass communication. He is considered one of the founders of modern communication studies and significantly influenced the role of media in society.

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"It is the emergence of mass media which makes possible the use of propaganda techniques on a societal scale. The orchestration of press, radio and television to create a continuous, lasting and total environment renders the influence of propaganda virtually unnoticed precisely because it creates a constant environment. Mass media provides the essential link between the individual and the demands of the technological society." Jacques Ellul
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"Almost a hundred years ago, the philosopher John Dewey said that we are living in the greatest flood of mass suggestion that mankind has ever seen. But in 100 years, the superlative has only swelled, albeit without this being publicized today. Edward Bernays called propaganda the “executive arm of the invisible government”. And he recognized that propaganda is to democracies what violence is to dictators. Perhaps that would be a contemporary definition of propaganda: it is a Permanent Toxic Rape of Consciousness, or PTRC for short. It is a permanent mindfuck by governments and corporate business, mediated by the media, carried out by bought comedians à la Böhmermann, pseudo-journalists à la Lanz, pseudo-intellectuals à la Precht, pseudo-health politicians, such as the pharmaceutical and drugs minister Lauterbach, pseudo-defence politicians such as Strack-Rheinmetall-Zimmermann, and other parvenus such as Mai Thi Nguyen-Kim, Eckart von Hirschhausen, Sarah Bosetti and other stirrup holders in editorial offices, theaters or foundations." Milosz Matuschek
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Quote by Arthur Miller about manipulation increasing with the rise of mass mediaCopyright © yoice.net – Quote Artwork
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"The possibilities for manipulation have, of course, increased considerably in the age of mass media." Arthur Miller
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Quote by Aldous Huxley about propaganda and human distraction in mediaCopyright © yoice.net – Quote Artwork
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"In regard to propaganda, the early advocates of universal literacy and a free press envisaged only two possibilities: the propaganda might be true, or it might be false. They did not foresee what in fact has happened, above all in our Western capitalist democracies — the development of a vast mass communications industry, concerned in the main neither with the true nor the false, but with the unreal, the more or less totally irrelevant. In a word, they failed to take into account man’s almost infinite appetite for distractions." Aldous Huxley
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