Influence of Small Groups on Opinion – Edward Bernays

„Small groups of persons can, and do, make the rest of us think what they please about a given subject. But there are usually proponents and opponents of every propaganda, both of whom are equally eager to convince the majority.“

Edward BernaysEdward Bernays shows how small groups influence the majority's opinion and how proponents and opponents act in propaganda.
PreviousNext

Edward L. Bernays was an American pioneer in public relations and mass communication. He is regarded as one of the founders of the modern PR industry.

Edward Bernays describes the influence of small groups on public opinion and the dynamic between proponents and opponents in propaganda.


Translation or original: 🇩🇪Click here

Quelle: Hier klicken

i

3.0 / 5
*Advertisement | Affiliate links | Amazon affiliate
Literature on propaganda

Quote about influence of small groups on public opinion by Edward Bernays

Edward Louis Bernays (1891–1995) was an Austrian-American public relations consultant and author. He is considered the father of public relations and developed techniques for manipulating public opinion. Bernays combined psychology with advertising and greatly influenced modern marketing and communication practices.

Quote about Pavlovian strategy and mass opinion by Joost A.M. MeerlooCopyright © yoice.net – Quote Artwork
/
0 Comments
"The Pavlovian strategy in public relations has people conditioned more and more to ask themselves, "What do other people think?" As a result, a common delusion is created: people are incited to think what other people think, and thus public opinion may mushroom out into a mass prejudice. Expressed in psychoanalytic terms, through daily propagandistic noise backed up by forceful verbal cues, people can more and more be forced to identify with the powerful noisemaker. Big brother's voice resounds in all the little brothers." Joost A.M. Meerloo
Read more
Quote by Erich Fromm about propaganda and critical thinkingCopyright © yoice.net – Quote Artwork
/
0 Comments
"The holders of authority and those who take advantage of it must convince people of this fiction and put to sleep their realistic, that is to say, critical, faculty of thought. Every thinking person knows the methods of propaganda, methods by which critical judgment is destroyed and the mind is lulled until it submits to clichés that stultify people because they make them dependent, depriving them of the ability to trust their eyes and their judgment. This function, in which they believe, blinds them to reality." Erich Fromm
Read more
Quote by Harold D. Lasswell about propaganda being a cheap means of mass mobilizationCopyright © yoice.net – Quote Artwork
/
0 Comments
"As proposals for action along new lines arise to compete for the moral and physical support of masses, propaganda attains eminence as the one means of mass mobilization which is cheaper than violence, bribery or other possible control techniques." Harold D. Lasswell
Read more
Quote by Joost A.M. Meerloo about propaganda influencing public opinionCopyright © yoice.net – Quote Artwork
/
0 Comments
"Ready made opinions can be distributed day by day through the press, radio, and so on, again and again, till they reach the nerve cell and implant a fixed pattern in the brain. Consequently, guided public opinion is the result, according to Pavlovian theoreticians, of good propaganda technique, and the polls [are] a verification of the temporary successful action of the Pavlovian machinations on the mind." Joost A.M. Meerloo
Read more
Quote on propaganda and mass suggestion by Milosz MatuschekCopyright © yoice.net – Quote Artwork
/
0 Comments
"Almost a hundred years ago, the philosopher John Dewey said that we are living in the greatest flood of mass suggestion that mankind has ever seen. But in 100 years, the superlative has only swelled, albeit without this being publicized today. Edward Bernays called propaganda the “executive arm of the invisible government”. And he recognized that propaganda is to democracies what violence is to dictators. Perhaps that would be a contemporary definition of propaganda: it is a Permanent Toxic Rape of Consciousness, or PTRC for short. It is a permanent mindfuck by governments and corporate business, mediated by the media, carried out by bought comedians à la Böhmermann, pseudo-journalists à la Lanz, pseudo-intellectuals à la Precht, pseudo-health politicians, such as the pharmaceutical and drugs minister Lauterbach, pseudo-defence politicians such as Strack-Rheinmetall-Zimmermann, and other parvenus such as Mai Thi Nguyen-Kim, Eckart von Hirschhausen, Sarah Bosetti and other stirrup holders in editorial offices, theaters or foundations." Milosz Matuschek
Read more
0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Education as a Social Force – Edward BernaysQuote about the value of education by Edward BernaysCopyright © yoice.net – Quote ArtworkQuote by Ayurveda about the importance of diet and medicineCopyright © yoice.net – Quote ArtworkQuote by Ayurveda on Diet and Medicine