Edward Bernays on Propaganda and Public Relations

„When I came back to the United States, I decided that if you could use propaganda for war, you could certainly use it for peace. And “propaganda” got to be a bad word because of the Germans using it, so what I did was to try and find some other words so we found the words “public relations”.“

Edward BernaysEdward Bernays viewed propaganda as effective for peace as well as war and coined the term Public Relations.
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Edward L. Bernays was an American pioneer in public relations and mass communication. He is regarded as one of the founders of the modern PR industry.

Edward Bernays coined the term Public Relations as a positive form of propaganda.


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Literature on mass media
Edward Bernays|mass media, peace, press, propaganda, public opinion, strategy, war

Edward Louis Bernays (1891–1995) was an Austrian-American public relations consultant and author. He is considered the father of public relations and developed techniques for manipulating public opinion. Bernays combined psychology with advertising and greatly influenced modern marketing and communication practices.

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