Edward Bernays on Mass Production and Ideas

„This is an age of mass production. In the mass production of materials a broad technique has been developed and applied to their distribution. In this age, too, there must be a technique for the mass distribution of ideas.“

Edward BernaysEdward Bernays on the techniques of mass distribution of ideas and the importance of modern communication.
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Edward L. Bernays was an American pioneer in public relations and mass communication. He is regarded as one of the founders of the modern PR industry.

Edward Bernays describes the need for strategic methods to distribute ideas in the age of mass production.


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Literature on mass media

Edward Bernays quote about mass production and the distribution of ideas

Edward Louis Bernays (1891–1995) was an Austrian-American public relations consultant and author. He is considered the father of public relations and developed techniques for manipulating public opinion. Bernays combined psychology with advertising and greatly influenced modern marketing and communication practices.

Quote about mass media and propaganda by Jacques EllulCopyright © yoice.net – Quote Artwork
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"It is the emergence of mass media which makes possible the use of propaganda techniques on a societal scale. The orchestration of press, radio and television to create a continuous, lasting and total environment renders the influence of propaganda virtually unnoticed precisely because it creates a constant environment. Mass media provides the essential link between the individual and the demands of the technological society." Jacques Ellul
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Quote by John Whiting about commercial media inducing mass sales and standardizationCopyright © yoice.net – Quote Artwork
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"The purpose of commercial [media] is to induce mass sales. For mass sales there must be a mass norm … By suppressing the individual, the unique, the industry … assures itself a standard product for mass consumption." John Whiting
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Edward Bernays quote about mass production, steady sales, and the creation of consumer demandCopyright © yoice.net – Quote Artwork
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"Mass production is only profitable if its rhythm can be maintained.. that is, if it can continue to sell its product in steady or increasing quantity. The result is that while, under the handicraft or small-unit system of production that was typical a century ago, demand created the supply, today supply must actively seek to create its corresponding demand." Edward Bernays
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Quote by Harold D. Lasswell about propaganda being a cheap means of mass mobilizationCopyright © yoice.net – Quote Artwork
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"As proposals for action along new lines arise to compete for the moral and physical support of masses, propaganda attains eminence as the one means of mass mobilization which is cheaper than violence, bribery or other possible control techniques." Harold D. Lasswell
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Quote about universal literacy and propaganda by Edward L. BernaysCopyright © yoice.net – Quote Artwork
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"Universal literacy was supposed to educate the common man to control his environment. Once he could read and write he would have a mind fit to rule. So ran the democratic doctrine. But instead of a mind, universal literacy has given him rubber stamps, rubber stamps inked with advertising slogans, with editorials, with published scientific data, with the trivialities of the tabloids and the platitudes of history, but quite innocent of original thought. Each man's rubber stamps are the duplicates of millions of others, so that when those millions are exposed to the same stimuli, all receive identical imprints. It may seem an exaggeration to say that the American public gets most of its ideas in this wholesale fashion. The mechanism by which ideas are disseminated on a large scale is propaganda, in the broad sense of an organized effort to spread a particular belief or doctrine." Edward L. Bernays
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