Mass Production and Demand – Quote by Edward Bernays

„Mass production is only profitable if its rhythm can be maintained.. that is, if it can continue to sell its product in steady or increasing quantity. The result is that while, under the handicraft or small-unit system of production that was typical a century ago, demand created the supply, today supply must actively seek to create its corresponding demand.“

Edward BernaysEdward Bernays on mass production, demand, and the economic function of advertising in modern consumer society.
PreviousNext

Edward L. Bernays was an American pioneer in public relations and mass communication. He is regarded as one of the founders of the modern PR industry.

Edward Bernays describes the shift from demand-driven to supply-driven economies and the role of advertising in creating demand.


Translation or original: 🇩🇪Click here

Quelle: Hier klicken

i

3.0 / 5
*Advertisement | Affiliate links | Amazon affiliate
Literature on mass media

Edward Bernays quote about mass production, steady sales, and the creation of consumer demand

Edward Louis Bernays (1891–1995) was an Austrian-American public relations consultant and author. He is considered the father of public relations and developed techniques for manipulating public opinion. Bernays combined psychology with advertising and greatly influenced modern marketing and communication practices.

Edward Bernays quote about advertising, propaganda, and creating continuous public demandCopyright © yoice.net – Quote Artwork
/
0 Comments
"A single factory, potentially capable of supplying a whole continent with its particular product, cannot afford to wait until the public asks for its product; it must maintain constant touch, through advertising and propaganda, with the vast public in order to assure itself the continuous demand which alone will make its costly plant profitable." Edward Bernays
Read more
Quote by Konrad Zacharias Lorenz about the impact of industry on handicrafts and lifestyleCopyright © yoice.net – Quote Artwork
/
0 Comments
"To the extent that handicrafts are wiped out by the competition of industry, and to the extent that the smaller entrepreneur, including the farmer, becomes unable to exist, we are all quite simply forced to submit in our way of life to the wishes of the large producers, to eat the food and put on the clothes they think good for us, and what is worst of all, by virtue of the conditioning bestowed upon us, we do not even realize that they are doing so." Konrad Zacharias Lorenz
Read more
Quote by John Whiting about commercial media inducing mass sales and standardizationCopyright © yoice.net – Quote Artwork
/
0 Comments
"The purpose of commercial [media] is to induce mass sales. For mass sales there must be a mass norm … By suppressing the individual, the unique, the industry … assures itself a standard product for mass consumption." John Whiting
Read more
Murray Rothbard quote about scarcity, economic resources, and the free marketCopyright © yoice.net – Quote Artwork
/
0 Comments
"One of the most important features of our economic resources is their scarcity: land, labor, and capital goods factors are all scarce, and may all be put to various possible uses. The free market uses them 'productively' because the producers are guided, on the market, to produce what the consumers most need: automobiles, for example, rather than buggies." Murray Rothbard
Read more
0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Edward Bernays on Invisible Government and Public OpinionEdward Bernays quote about invisible government and public opinionCopyright © yoice.net – Quote ArtworkEdward Bernays quote about mass production and the distribution of ideasCopyright © yoice.net – Quote ArtworkEdward Bernays on Mass Production and Ideas