John Whiting on the Dark Side of Commercial Media: Mass Consumption and Standardization Revealed!

„The purpose of commercial [media] is to induce mass sales. For mass sales there must be a mass norm … By suppressing the individual, the unique, the industry … assures itself a standard product for mass consumption.“

John WhitingJohn Whiting reveals how commercial media suppress individuality and promote mass consumption through standardization.
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John Whiting was a writer who critically commented on the homogenization of program content in media companies.

This quote highlights how media industries restrict diversity through standardization to reach broad masses and encourages reflection on individuality in consumption.


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Literature on mass media
John Whiting|fascism, mass media, press

Quote by John Whiting about commercial media inducing mass sales and standardization

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