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Charles Wright Mills on Mass Media and Urban Culture

„Commercial jazz, soap opera, pulp fiction, comic strips, the movies set the images, mannerisms, standards, and aims of the urban masses. In one way or another, everyone is equal before these cultural machines; like technology itself, the mass media are nearly universal in their incidence and appeal. They are a kind of common denominator, a kind of scheme for pre-scheduled, mass emotions.“

Charles Wright MillsCharles Wright Mills describes how mass media and pop culture shape the emotions and behaviors of urban societies.
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Charles Wright Mills was an American sociologist who examined modern societies and the role of intellectuals.

This quote analyzes the influence of mass media and popular culture on collective behaviors and emotions in modern urban society.


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Literature on mass media
  • Propaganda | Edward L. Bernays
  • Propaganda: With an Introduction by Mark Crispin Miller
  • Propaganda: The Formation of Men's Attitudes
  • How Propaganda Works
  • Propaganda (Deluxe Edition): Includes Bonus Book: Crystallizing Public Opinion
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Charles Wright Mills quote about mass media, urban culture, and shared popular emotions

Charles Wright Mills (1916–1962) was an American sociologist. His work examined postwar societies and the interaction of political, military, and economic elites. His best-known works include “The Power Elite,” “White Collar: The American Middle Classes,” and “The Sociological Imagination.”

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