Edward Bernays Quotes: Revealing the Unconscious Power of American Film

„The American motion picture is the greatest unconscious carrier of propaganda in the world today. It is a great distributor for ideas and opinions. The motion picture can standardize the ideas and habits of a nation. Because pictures are made to meet market demands, they reflect, emphasize and even exaggerate broad popular tendencies, rather than stimulate new ideas and opinions. The motion picture avails itself only of ideas and facts which are in vogue. As the newspaper seeks to purvey news, it seeks to purvey entertainment.“

Edward BernaysDiscover Edward Bernays’ fascinating view of American film as an unconscious propaganda carrier and cultural influencer.
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Edward L. Bernays was an American pioneer in public relations and mass communication. He is regarded as one of the founders of the modern PR industry.

This quote reveals the subtle power of film as an unconscious influencer of societal norms and opinions.


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Literature on propaganda

Quote by Edward Bernays about American motion picture as a carrier of propaganda

Edward Louis Bernays (1891–1995) was an Austrian-American public relations consultant and author. He is considered the father of public relations and developed techniques for manipulating public opinion. Bernays combined psychology with advertising and greatly influenced modern marketing and communication practices.

Charles Wright Mills quote about mass media, urban culture, and shared popular emotionsCopyright © yoice.net – Quote Artwork
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"Commercial jazz, soap opera, pulp fiction, comic strips, the movies set the images, mannerisms, standards, and aims of the urban masses. In one way or another, everyone is equal before these cultural machines; like technology itself, the mass media are nearly universal in their incidence and appeal. They are a kind of common denominator, a kind of scheme for pre-scheduled, mass emotions." Charles Wright Mills
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Quote by Aldous Huxley about propaganda and human distraction in mediaCopyright © yoice.net – Quote Artwork
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"In regard to propaganda, the early advocates of universal literacy and a free press envisaged only two possibilities: the propaganda might be true, or it might be false. They did not foresee what in fact has happened, above all in our Western capitalist democracies — the development of a vast mass communications industry, concerned in the main neither with the true nor the false, but with the unreal, the more or less totally irrelevant. In a word, they failed to take into account man’s almost infinite appetite for distractions." Aldous Huxley
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Edward Bernays quote about propaganda and the invisible governmentCopyright © yoice.net – Quote Artwork
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"The minority has discovered a powerful help in influencing majorities. It has been found possible so to mold the mind of the masses that they will throw their newly gained strength in the desired direction. In the present structure of society, this practice is inevitable. Whatever of social importance is done today, whether in politics, finance, manufacture, agriculture, charity, education, or other fields, must be done with the help of propaganda. Propaganda is the executive arm of the invisible government." Edward Bernays
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Quote about mass media and propaganda by Jacques EllulCopyright © yoice.net – Quote Artwork
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"It is the emergence of mass media which makes possible the use of propaganda techniques on a societal scale. The orchestration of press, radio and television to create a continuous, lasting and total environment renders the influence of propaganda virtually unnoticed precisely because it creates a constant environment. Mass media provides the essential link between the individual and the demands of the technological society." Jacques Ellul
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