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Nobody ever went broke underestimating American public taste – Henry Louis Mencken

„Nobody ever went broke underestimating the taste of the American public.“

H. L. MenckenHenry Louis Mencken on the underestimated taste of the American public with a humorous view.
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Henry Louis Mencken, commonly known as H. L. Mencken in America, was an American writer, journalist, literary critic, columnist, satirist, and cultural critic of German descent.

A sarcastic take on the consumer behavior and preferences of the American public.


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Literature on propaganda
  • Propaganda | Edward L. Bernays
  • Propaganda: With an Introduction by Mark Crispin Miller
  • Propaganda: The Formation of Men's Attitudes
  • How Propaganda Works
  • Propaganda (Deluxe Edition): Includes Bonus Book: Crystallizing Public Opinion
H. L. Mencken | hollywoodpublic opinionpopulismBullshitstupiditysatireproverbpropagandademagogymockeryfear industryhumor
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Quote by Henry Louis Mencken about American public taste

Henry Louis Mencken (1880–1956) was an influential American writer, journalist, and critic of German heritage. Known for his sharp social commentary and satire, he addressed issues of culture, politics, and society.

Quote by H. L. Mencken about intelligence of the masses and moneyCopyright © yoice.net – Quote Artwork
25. April 2019
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"No one in this world, so far as I know - and I have searched the records for years, and employed agents to help me - has ever lost money by underestimating the intelligence of the great masses of the plain people." H. L. Mencken
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Quote about public beliefs by Dame Edith Louisa SitwellCopyright © yoice.net – Quote Artwork
5. January 2026
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"The public will believe anything, so long as it is not founded on truth." Dame Edith Louisa Sitwell
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Quote by Richard Nixon about American people believing what they see on televisionCopyright © yoice.net – Quote Artwork
13. September 2022
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"The American people don't believe anything until they see it on television." Richard Nixon
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Quote on profits and sausages by Alvin TofflerCopyright © yoice.net – Quote Artwork
25. June 2020
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"Profits, like sausages... are esteemed most by those who know least about what goes into them." Alvin Toffler
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Quote by Tom Fenton on how media and politicians dumb down the American publicCopyright © yoice.net – Quote Artwork
31. January 2026
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"Americans are too broadly underinformed to digest nuggets of information that seem to contradict what they know of the world. Instead, news channels prefer to feed Americans a constant stream of simplified information, all of which fits what they already know. That way they don’t have to devote more air time or newsprint space to explanations or further investigations… Politicians and the media have conspired to infantilize, to dumb down, the American public. At heart, politicians don’t believe that Americans can handle complex truths, and the news media, especially television news, basically agrees." Tom Fenton
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Political quote by Henry Louis Mencken about voters and candidatesCopyright © yoice.net – Quote Artwork
24. March 2026
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"When a candidate for public office faces the voters he does not face men of sense; he faces a mob of men whose chief distinguishing mark is the fact that they are quite incapable of weighing ideas, or even of comprehending any save the most elemental - men whose whole thinking is done in terms of emotion, and whose dominant emotion is dread of what they cannot understand. So confronted, the candidate must either bark with the pack or be lost... All the odds are on the man who is, intrinsically, the most devious and mediocre." Henry Louis Mencken
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