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Quote by H. L. Mencken on Intelligence and Money

„No one in this world, so far as I know - and I have searched the records for years, and employed agents to help me - has ever lost money by underestimating the intelligence of the great masses of the plain people.“

H. L. MenckenH. L. Mencken highlights that no one lost money by underestimating the intelligence of the broad masses.
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Henry Louis Mencken, commonly known as H. L. Mencken in America, was an American writer, journalist, literary critic, columnist, satirist, and cultural critic of German descent.

Mencken emphasizes here the underestimated intelligence of the broad population and its influence on economic decisions.


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Quote by H. L. Mencken about intelligence of the masses and money

Henry Louis Mencken (1880–1956) was an influential American writer, journalist, and critic of German heritage. Known for his sharp social commentary and satire, he addressed issues of culture, politics, and society.

Quote by Henry Louis Mencken about American public tasteCopyright © yoice.net – Quote Artwork
25. April 2022
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"Nobody ever went broke underestimating the taste of the American public." Henry Louis Mencken
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Political quote by Henry Louis Mencken about voters and candidatesCopyright © yoice.net – Quote Artwork
24. March 2026
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"When a candidate for public office faces the voters he does not face men of sense; he faces a mob of men whose chief distinguishing mark is the fact that they are quite incapable of weighing ideas, or even of comprehending any save the most elemental - men whose whole thinking is done in terms of emotion, and whose dominant emotion is dread of what they cannot understand. So confronted, the candidate must either bark with the pack or be lost... All the odds are on the man who is, intrinsically, the most devious and mediocre." Henry Louis Mencken
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Quote by Gustave Le Bon about the masses, illusions, and truthCopyright © yoice.net – Quote Artwork
22. September 2022
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"The masses have never thirsted after truth. They turn aside from evidence that is not to their taste, preferring to deify error, if error seduce them. Whoever can supply them with illusions is easily their master; whoever attempts to destroy their illusions is always their victim. An individual in a crowd is a grain of sand amid other grains of sand, which the wind stirs up at will." Gustave Le Bon
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Quote by Edward Bernays about the invisible government shaping public opinionCopyright © yoice.net – Quote Artwork
6. December 2021
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"The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. …We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society. …In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons…who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind." Edward Bernays
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Quote by Edward Bernays about the invisible power of manipulation and control in societyCopyright © yoice.net – Quote Artwork
31. January 2026
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"The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society. Our invisible governors are, in many cases, unaware of the identity of their fellow members in the inner cabinet. They govern us by their qualities of natural leadership, their ability to supply needed ideas and by their key position in the social structure. Whatever attitude one chooses to take toward this condition, it remains a fact that in almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons — a trifling fraction of our hundred and twenty million — who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind, who harness old social forces and contrive new ways to bind and guide the world." Edward Bernays
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Quote by Hannah Arendt about the psychology behind mass propaganda and how people believe contradictory statementsCopyright © yoice.net – Quote Artwork
31. January 2026
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"In an ever-changing, incomprehensible world the masses had reached the point where they would, at the same time, believe everything and nothing, think that everything was possible and that nothing was true. ... Mass propaganda discovered that its audience was ready at all times to believe the worst, no matter how absurd, and did not particularly object to being deceived because it held every statement to be a lie anyhow. The totalitarian mass leaders based their propaganda on the correct psychological assumption that, under such conditions, one could make people believe the most fantastic statements one day, and trust that if the next day they were given irrefutable proof of their falsehood, they would take refuge in cynicism; instead of deserting the leaders who had lied to them, they would protest that they had known all along that the statement was a lie and would admire the leaders for their superior tactical cleverness." Hannah Arendt
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