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People Accept Facts – Edward Bernays

„People accept the facts which come to them through existing channels. They like to hear new things in accustomed ways. They have neither the time nor the inclination to search for facts that are not readily available to them.“

Edward BernaysEdward Bernays explains how people accept facts through familiar channels and lack time to seek less accessible information.
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Edward L. Bernays was an American pioneer in public relations and mass communication. He is regarded as one of the founders of the modern PR industry.

Insight into human acceptance of information and its processing.


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Literature on propaganda
  • Propaganda | Edward L. Bernays
  • Propaganda: With an Introduction by Mark Crispin Miller
  • Propaganda: The Formation of Men's Attitudes
  • How Propaganda Works
  • Propaganda (Deluxe Edition): Includes Bonus Book: Crystallizing Public Opinion
Edward Bernays | fact-checkconformismmediapropagandaacceptanceinformationjournalismmass mediaself-deceptionconformitytruthconservatism
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Quote by Edward Bernays about people accepting facts through existing channels

Edward Louis Bernays (1891–1995) was an Austrian-American public relations consultant and author. He is considered the father of public relations and developed techniques for manipulating public opinion. Bernays combined psychology with advertising and greatly influenced modern marketing and communication practices.

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"Most people do not seek truth, but rather confirmation." Confirmation Bias
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"Americans are too broadly underinformed to digest nuggets of information that seem to contradict what they know of the world. Instead, news channels prefer to feed Americans a constant stream of simplified information, all of which fits what they already know. That way they don’t have to devote more air time or newsprint space to explanations or further investigations… Politicians and the media have conspired to infantilize, to dumb down, the American public. At heart, politicians don’t believe that Americans can handle complex truths, and the news media, especially television news, basically agrees." Tom Fenton
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Charles Wright Mills quote about media shaping our understanding of social realityCopyright © yoice.net – Quote Artwork
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"Very little of what we think we know of the social realities of the world have we found out first-hand. Most of ‘the pictures in our heads’ we have gained from these media—even to the point where we often do not really believe what we see before us until we read about it in the paper or hear about it on the radio. The media not only give us information; they guide our very experiences. Our standards of credulity, our standards of reality, tend to be set by these media rather than by our own fragmentary experience." Charles Wright Mills
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