Edward Bernays: Freedom and Power in Our Lives

„In some departments of our daily life, in which we imagine ourselves free agents, we are ruled by dictators exercising great power.“

Edward BernaysEdward Bernays emphasizes the power of invisible dictators in areas of daily life we consider free.
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Edward L. Bernays was an American pioneer in public relations and mass communication. He is regarded as one of the founders of the modern PR industry.

Bernays points out that our freedom is often restricted by invisible powers.


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Quote by Edward Bernays about freedom and power in daily life

Edward Louis Bernays (1891–1995) was an Austrian-American public relations consultant and author. He is considered the father of public relations and developed techniques for manipulating public opinion. Bernays combined psychology with advertising and greatly influenced modern marketing and communication practices.

Quote about invisible rulers controlling destinies by Edward BernaysCopyright © yoice.net – Quote Artwork
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"There are invisible rulers who control the destinies of millions. It is not generally realized to what extent the words and actions of our most influential public men are dictated by shrewd persons operating behind the scenes." Edward Bernays
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Quote on bureaucracy and despotic power by Walter LippmannCopyright © yoice.net – Quote Artwork
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"Though it is disguised by the illusion that a bureaucracy accountable to a majority of voters, and susceptible to the pressure of organized minorities, is not exercising compulsion, it is evident that the more varied and comprehensive the regulation becomes, the more the state becomes a despotic power as against the individual. For the fragment of control over the government which he exercises through his vote is in no effective sense proportionate to the authority exercised over him by the government." Walter Lippmann
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Quote by William Jenner about the secret power of a bureaucratic elite within the US governmentCopyright © yoice.net – Quote Artwork
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"Today the path of total dictatorship in the United States can be laid by strictly legal means, unseen and unheard by the Congress, the President, or the people. Outwardly we have a Constitutional government. We have operating within our government and political system, another body representing another form of government - a bureaucratic elite." William Jenner
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Inspirational freedom quote by Franz Grillparzer about the spirit making a person free or a slaveCopyright © yoice.net – Quote Artwork
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"We hear statements such as “This is a free country” or “This is a dictatorship where there is no freedom.” However, these are vague assertions in which the meaning of freedom is not real. One person may feel very free in a totalitarian regime, while another living in a democracy may feel the chains of slavery on their shoulders, weighing down every step they take. The chains of slavery only bind our hands: it is the spirit that makes a person free or a slave." Franz Grillparzer
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Aldous Huxley quote about freedom and manipulation from Brave New WorldCopyright © yoice.net – Quote Artwork
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"Impersonal forces over which we have almost no control seem to be pushing us all in the direction of the Brave New Worldian nightmare; and this impersonal pushing is being consciously accelerated by representatives of commercial and political organizations who have developed a number of new techniques for manipulating, in the interest of some minority, the thoughts and feelings of the masses." Aldous Huxley
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Quote by Wolfgang Streeck about markets deciding economic order and political powerlessnessCopyright © yoice.net – Quote Artwork
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"We don't decide anything. It's decided for us: by the 'markets' and, following their lead, by governments. One has to be careful with language, not to talk oneself into a responsibility one doesn't actually have or that's being taken away from one. 'We' don't need to consider what we'd prefer, because it doesn't matter anyway. Questions of economic order and the distribution of economic benefits are currently decided by summits and central bankers under pressure from large corporations, especially the financial sector. 'We' will only have a say when we understand that, fundamentally, we have no say at all." Wolfgang Streeck
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