Edward Bernays on Invisible Rulers and Public Power

„There are invisible rulers who control the destinies of millions. It is not generally realized to what extent the words and actions of our most influential public men are dictated by shrewd persons operating behind the scenes.“

Edward BernaysEdward Bernays describes the invisible power that dictates the words and actions of leading public figures behind the scenes.
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Edward L. Bernays was an American pioneer in public relations and mass communication. He is regarded as one of the founders of the modern PR industry.

This quote addresses the invisible power influencing public figures and shaping society.


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Literature on mass media
Edward Bernays|destiny, government, knowledge, leadership, mass media, politics, press, propaganda, society

Edward Louis Bernays (1891–1995) was an Austrian-American public relations consultant and author. He is considered the father of public relations and developed techniques for manipulating public opinion. Bernays combined psychology with advertising and greatly influenced modern marketing and communication practices.

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