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Edward Bernays Quote on Attitudes and Influence

„It is sometimes possible to change the attitudes of millions but impossible to change the attitude of one man.“

Edward BernaysEdward Bernays discusses the challenge of changing individual attitudes versus influencing millions.
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Edward L. Bernays was an American pioneer in public relations and mass communication. He is regarded as one of the founders of the modern PR industry.

Bernays emphasizes the difficulty of changing individual attitudes compared to influencing large groups.


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Edward Bernays | attitudeinfluencechangeresistancemanipulationmassesconformismdogmatismpublic opinionpower of thoughttransformationrevolution
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Quote on attitudes and influence by Edward Bernays

Edward Louis Bernays (1891–1995) was an Austrian-American public relations consultant and author. He is considered the father of public relations and developed techniques for manipulating public opinion. Bernays combined psychology with advertising and greatly influenced modern marketing and communication practices.

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