Edward Bernays Quote on Attitudes and Influence

Edward L. Bernays was an American pioneer in public relations and mass communication. He is regarded as one of the founders of the modern PR industry.

Bernays emphasizes the difficulty of changing individual attitudes compared to influencing large groups.

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Edward Bernays|behave, change, communication, influence, mass media, masses, people, press, propaganda, psychology, society

Edward Louis Bernays (1891–1995) was an Austrian-American public relations consultant and author. He is considered the father of public relations and developed techniques for manipulating public opinion. Bernays combined psychology with advertising and greatly influenced modern marketing and communication practices.