Edward Bernays on Inertia and Civilization

„The great enemy of any attempt to change men’s habits is inertia. Civilization is limited by inertia.“

Edward BernaysEdward Bernays explains how inertia hinders behavioral change and limits civilization.
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Edward L. Bernays was an American pioneer in public relations and mass communication. He is regarded as one of the founders of the modern PR industry.

Edward Bernays emphasizes the obstructive role of inertia in changing human behavior and its impact on civilization.


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Portrait of Edward Bernays with quote about inertia and civilization

Edward Louis Bernays (1891–1995) was an Austrian-American public relations consultant and author. He is considered the father of public relations and developed techniques for manipulating public opinion. Bernays combined psychology with advertising and greatly influenced modern marketing and communication practices.

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