Competition and Propaganda in the Future – Edward Bernays

„I believe that competition in the future will not be only an advertising competition between individual products or between big associations, but that it will in addition be a competition of propaganda.“

Edward BernaysEdward Bernays predicts that future competition will be not only about advertising but mainly about propaganda.
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Edward L. Bernays was an American pioneer in public relations and mass communication. He is regarded as one of the founders of the modern PR industry.

Bernays describes the future development of competition where propaganda will play a central role.


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Literature on propaganda

Quote about future competition involving propaganda by Edward Bernays

Edward Louis Bernays (1891–1995) was an Austrian-American public relations consultant and author. He is considered the father of public relations and developed techniques for manipulating public opinion. Bernays combined psychology with advertising and greatly influenced modern marketing and communication practices.

Quote by Harold D. Lasswell about propaganda being a cheap means of mass mobilizationCopyright © yoice.net – Quote Artwork
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"As proposals for action along new lines arise to compete for the moral and physical support of masses, propaganda attains eminence as the one means of mass mobilization which is cheaper than violence, bribery or other possible control techniques." Harold D. Lasswell
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Quote by Aldous Huxley about propaganda and human distraction in mediaCopyright © yoice.net – Quote Artwork
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"In regard to propaganda, the early advocates of universal literacy and a free press envisaged only two possibilities: the propaganda might be true, or it might be false. They did not foresee what in fact has happened, above all in our Western capitalist democracies — the development of a vast mass communications industry, concerned in the main neither with the true nor the false, but with the unreal, the more or less totally irrelevant. In a word, they failed to take into account man’s almost infinite appetite for distractions." Aldous Huxley
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Quote on propaganda and mass suggestion by Milosz MatuschekCopyright © yoice.net – Quote Artwork
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"Almost a hundred years ago, the philosopher John Dewey said that we are living in the greatest flood of mass suggestion that mankind has ever seen. But in 100 years, the superlative has only swelled, albeit without this being publicized today. Edward Bernays called propaganda the “executive arm of the invisible government”. And he recognized that propaganda is to democracies what violence is to dictators. Perhaps that would be a contemporary definition of propaganda: it is a Permanent Toxic Rape of Consciousness, or PTRC for short. It is a permanent mindfuck by governments and corporate business, mediated by the media, carried out by bought comedians à la Böhmermann, pseudo-journalists à la Lanz, pseudo-intellectuals à la Precht, pseudo-health politicians, such as the pharmaceutical and drugs minister Lauterbach, pseudo-defence politicians such as Strack-Rheinmetall-Zimmermann, and other parvenus such as Mai Thi Nguyen-Kim, Eckart von Hirschhausen, Sarah Bosetti and other stirrup holders in editorial offices, theaters or foundations." Milosz Matuschek
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Quote by Klaus Dörner discussing the impact of competition in healthcare on defining illness and mental healthCopyright © yoice.net – Quote Artwork
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"Competition forces the development of new markets. The goal must be to turn all healthy people into sick people, i.e., people who consider themselves to be in need of therapeutic, rehabilitative, and preventive manipulation by experts, both chemically and psychologically, for as long as possible in order to be able to “live healthily.” This is already working quite well in the area of physical illness, but even better in the area of mental disorders, especially since there is no shortage of theories according to which almost all people are unhealthy. What is questionable is the analogous transfer of the concept of illness from the physical to the psychological. Some examples: a) The sensory organ of fear, responsible for signaling as yet unclear threats, is unpleasant but vitally necessary and therefore perfectly healthy; only the wrong way of dealing with fear (e.g., defense, repression) can make you ill. In the 1970s and 1980s, however, fear was recognized as a market niche and a number of new, independent disease entities were constructed – with many wonderful healing possibilities for grateful patients." Klaus Dörner
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Edward Bernays Quote on Attitudes and InfluenceQuote on attitudes and influence by Edward BernaysCopyright © yoice.net – Quote ArtworkQuote by Vegane Weisheiten about veganism and animal product productionCopyright © yoice.net – Quote ArtworkIf you can’t stand watching it be produced – Vegan Wisdom