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Walter Lippmann on Readers and Accurate Investigation

„The mass of the reading public is not interested in learning and assimilating the results of accurate investigation.“

Walter LippmannWalter Lippmann reflects on the reading public’s limited interest in accurate investigations and their results.
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Walter Lippmann was an American journalist and political commentator, known for his work on public opinion and political communication.

Walter Lippmann questions the public’s interest in thorough research and in consciously engaging with its findings.


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Literature on mass media
  • Propaganda | Edward L. Bernays
  • Propaganda: With an Introduction by Mark Crispin Miller
  • Propaganda: The Formation of Men's Attitudes
  • How Propaganda Works
  • Propaganda (Deluxe Edition): Includes Bonus Book: Crystallizing Public Opinion
Walter Lippmann | mass mediamassesmass communicationjournalismpresspseudosciencepublic opiniondisinformationresearchmediasciencepopulism
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Walter Lippmann quote about the reading public and accurate investigation

Walter Lippmann (1889–1974) was a prominent American journalist, media critic, and political commentator. He coined significant concepts in media and communication studies, particularly regarding the role of mass media in democracy. His book "Public Opinion" (1922) remains a classic in media criticism and political philosophy.

Quote by Gustave Le Bon about the masses, illusions, and truthCopyright © yoice.net – Quote Artwork
22. September 2022
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"The masses have never thirsted after truth. They turn aside from evidence that is not to their taste, preferring to deify error, if error seduce them. Whoever can supply them with illusions is easily their master; whoever attempts to destroy their illusions is always their victim. An individual in a crowd is a grain of sand amid other grains of sand, which the wind stirs up at will." Gustave Le Bon
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Quote by Eric Alterman about the need for comprehensive and understandable news to hold government accountableCopyright © yoice.net – Quote Artwork
31. January 2026
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"To become informed and hold government accountable, the general public needs to obtain news that is comprehensive yet interesting and understandable, that conveys facts and outcomes, not cosmetic images and airy promises. But that is not what the public demands." Eric Alterman
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Quote on crowd psychology and critical thinking by Gustave Le BonCopyright © yoice.net – Quote Artwork
3. February 2026
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"It is hardly necessary to point out that the inability of the masses to judge correctly deprives them of any capacity for critical thought—that is, the ability to distinguish truth from error and to form a sound judgment. The judgments adopted by the masses are merely imposed on them and are never the result of careful examination. Many individuals, in this respect, do not rise above the level of the crowd. The ease with which certain opinions become widely accepted is due above all to the inability of most people to form an opinion of their own on the basis of personal reasoning." Gustave Le Bon
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Quote by Edward Bernays about people accepting facts through existing channelsCopyright © yoice.net – Quote Artwork
26. April 2024
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"People accept the facts which come to them through existing channels. They like to hear new things in accustomed ways. They have neither the time nor the inclination to search for facts that are not readily available to them." Edward Bernays
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Quote by Confirmation Bias: Most people do not seek truth, but rather confirmation.Copyright © yoice.net – Quote Artwork
13. May 2020
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"Most people do not seek truth, but rather confirmation." Confirmation Bias
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Quote by Tom Fenton on how media and politicians dumb down the American publicCopyright © yoice.net – Quote Artwork
31. January 2026
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"Americans are too broadly underinformed to digest nuggets of information that seem to contradict what they know of the world. Instead, news channels prefer to feed Americans a constant stream of simplified information, all of which fits what they already know. That way they don’t have to devote more air time or newsprint space to explanations or further investigations… Politicians and the media have conspired to infantilize, to dumb down, the American public. At heart, politicians don’t believe that Americans can handle complex truths, and the news media, especially television news, basically agrees." Tom Fenton
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Link to: Quote on Simplification and Philosophy by Walter Lippmann Link to: Quote on Simplification and Philosophy by Walter Lippmann Quote on Simplification and Philosophy by Walter LippmannInspirational Walter Lippmann quote about simplifying life and forming a philosophyCopyright © yoice.net – Quote Artwork Link to: Liberty and Discipline – Quote by Walter Lippmann Link to: Liberty and Discipline – Quote by Walter Lippmann Liberty and discipline quote image by Walter LippmannCopyright © yoice.net – Quote ArtworkLiberty and Discipline – Quote by Walter Lippmann
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