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Walter Lippmann Quote on the Press and Opinion

„The press does not tell us what to think, it tells us what to think about.“

Walter LippmannWalter Lippmann describes how the press does not tell us what to think, but what to think about.
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Walter Lippmann was an American journalist and political commentator, known for his work on public opinion and political communication.

Walter Lippmann highlights the role of the press in shaping public opinion by controlling the topics discussed.


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Literature on press
  • Propaganda | Edward L. Bernays
  • Propaganda: With an Introduction by Mark Crispin Miller
  • Propaganda: The Formation of Men's Attitudes
  • How Propaganda Works
  • Propaganda (Deluxe Edition): Includes Bonus Book: Crystallizing Public Opinion
Walter Lippmann | presspress freedompropagandajournalismmass mediamediapower of thoughtpublic opinionthinkmind controlfocuscensorship
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Quote about the press and public opinion by Walter Lippmann

Walter Lippmann (1889–1974) was a prominent American journalist, media critic, and political commentator. He coined significant concepts in media and communication studies, particularly regarding the role of mass media in democracy. His book "Public Opinion" (1922) remains a classic in media criticism and political philosophy.

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"We govern what the public think about." Edward Bernays
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Quote by Walter Cronkite Jr. on journalism and opinion moldingCopyright © yoice.net – Quote Artwork
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"Our task is not to tell the truth; we are opinion molders." Walter Cronkite Jr.
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Quote by Prof. Querulix on mass media creating realityCopyright © yoice.net – Quote Artwork
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"Mass media do not convey reality, they create it." Prof. Querulix
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Quote by Prof. Dr. Michael Meyen about mainstream media not reflecting realityCopyright © yoice.net – Quote Artwork
10. February 2022
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"The very first thing we have to understand is that the mainstream media are not a mirror of reality. Not even a distorted mirror of reality, but provide us with a reality that is constructed according to its very own points of view. Which is made to influence us in a certain way." Prof. Dr. Michael Meyen
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Quote on media distortion and partial truths by Ignazio SiloneCopyright © yoice.net – Quote Artwork
7. February 2026
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"Not a day goes by without the mainstream media reporting on some war, epidemic, or other problem in the world. The problem is that this type of reporting, as we find it, is sheer madness. Information is distorted or not mentioned at all. It is the partial truths that make the press so dangerous. Wars are sold as “humanitarian interventions,” diseases are pushed to play into the hands of the pharmaceutical industry. There are always two sides to every coin, but we are only shown one side, which is supposed to be the “truth.” They show us what they want us to see and leave out what does not fit into their desired worldview. At this point, we should ask ourselves whether we want to continue consuming this filth and supporting it financially by buying certain tabloids such as Bild, Spiegel & Co. “Either you rebel, or you become complicit.”" Ignazio Silone
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