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Walter Cronkite Quote: Why Journalists Are More Than Truth Tellers!

„Our task is not to tell the truth; we are opinion molders.“

Walter Cronkite Jr.Walter Cronkite on the important role of journalists as opinion molders – more than just truth tellers in the media.
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This quote highlights the role of journalists as opinion molders and the responsibility that goes beyond merely conveying facts.


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Literature on propaganda
  • Propaganda | Edward L. Bernays
  • Propaganda: With an Introduction by Mark Crispin Miller
  • Propaganda: The Formation of Men's Attitudes
  • How Propaganda Works
  • Propaganda (Deluxe Edition): Includes Bonus Book: Crystallizing Public Opinion
Walter Cronkite Jr. | propagandadisinformationhalf-truthopiniontruthpublic opinionlieBullshitpresspsyopjournalismfact-check
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Quote by Walter Cronkite Jr. on journalism and opinion molding

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"There is no such thing, at this stage of the world’s history in America, as an independent press. You know it and I know it. There is not one of you who dare write your honest opinions, and if you did, you know beforehand that it would never appear in print. I am paid weekly for keeping my honest opinions out of the paper I am connected with. Others of you are paid similar salaries for similar things, and any of you who would be foolish as to write honest opinions would be out on the streets looking for another job. If I allowed my honest opinions to appear in one issue of my papers, before twenty-four hours my occupation would be gone. The business of the journalist is to destroy the truth, to lie outright, to pervert, to vilify, to fawn at the feet of mammon, and to sell his country and his race for his daily bread. You know it and I know it, and what folly is this toasting an independent press? We are the jumping jacks, they pull the strings and we dance. Our talents, our possibilities and our lives are all the property of other men. We are intellectual prostitutes." John Swinton
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