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Mark Crispin Miller on Propaganda and Advertising: Manipulation and Automatic Action

„Like propaganda generally, advertising must thus pervade the atmosphere; for it wants, paradoxically, to startle its beholders without really being noticed by them. Its aim is to jolt us, not "into thinking," as in a Brechtian formulation, but specifically away from thought, into quasiautomatic action: "To us," as an executive at Coca-Cola puts it, "communication is message assimilation--the respondent must be shown to behave in some way that proves they [sic] have come to accept the message, not merely to have received it.“

Mark Crispin MillerMark Crispin Miller explains how propaganda and advertising drive people to automatic action without conscious awareness.
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Mark Crispin Miller is an American professor of media studies known for his critical analyses of media manipulation and propaganda.

Mark Crispin Miller's critical analysis on how propaganda and advertising influence people's behavior and consciousness.


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Literature on propaganda
  • Propaganda | Edward L. Bernays
  • Propaganda: With an Introduction by Mark Crispin Miller
  • Propaganda: The Formation of Men's Attitudes
  • How Propaganda Works
  • Propaganda (Deluxe Edition): Includes Bonus Book: Crystallizing Public Opinion
Mark Crispin Miller | advertisingpropagandapsyopmass communicationcognitive warfaremarketingfear industrymanipulationrhetoricmediademagogyconformism
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Quote image featuring Mark Crispin Miller on propaganda, advertising, and automatic action

Mark Crispin Miller is a professor of media studies at New York University, recognized for his work on media manipulation, propaganda, and political communication. He has authored several books that critically examine the role of media in society.

Quote image featuring Joseph Goebbels and a statement about propagandaCopyright © yoice.net – Quote Artwork
29. October 2023
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"This is the secret of propaganda: Those who are to be persuaded by it should be completely immersed in the ideas of the propaganda, without ever noticing that they are being immersed in it." Joseph Goebbels
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Quote about propaganda secret by Joseph GoebbelsCopyright © yoice.net – Quote Artwork
31. January 2026
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"That is the secret of propaganda: to completely saturate the person targeted by it with the ideas of propaganda without them even realizing they are being saturated." Joseph Goebbels
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Edward Bernays quote about advertising, propaganda, and creating continuous public demandCopyright © yoice.net – Quote Artwork
7. August 2025
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"A single factory, potentially capable of supplying a whole continent with its particular product, cannot afford to wait until the public asks for its product; it must maintain constant touch, through advertising and propaganda, with the vast public in order to assure itself the continuous demand which alone will make its costly plant profitable." Edward Bernays
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Quote on propaganda and mass suggestion by Milosz MatuschekCopyright © yoice.net – Quote Artwork
29. May 2024
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"Almost a hundred years ago, the philosopher John Dewey said that we are living in the greatest flood of mass suggestion that mankind has ever seen. But in 100 years, the superlative has only swelled, albeit without this being publicized today. Edward Bernays called propaganda the “executive arm of the invisible government”. And he recognized that propaganda is to democracies what violence is to dictators. Perhaps that would be a contemporary definition of propaganda: it is a Permanent Toxic Rape of Consciousness, or PTRC for short. It is a permanent mindfuck by governments and corporate business, mediated by the media, carried out by bought comedians à la Böhmermann, pseudo-journalists à la Lanz, pseudo-intellectuals à la Precht, pseudo-health politicians, such as the pharmaceutical and drugs minister Lauterbach, pseudo-defence politicians such as Strack-Rheinmetall-Zimmermann, and other parvenus such as Mai Thi Nguyen-Kim, Eckart von Hirschhausen, Sarah Bosetti and other stirrup holders in editorial offices, theaters or foundations." Milosz Matuschek
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Neil Postman quote about television commercials, products, and simple technological solutionsCopyright © yoice.net – Quote Artwork
1. May 2023
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"Television screens saturated with commercials promote the utopian and childish idea that all problems have fast, simple, and technological solutions. You must banish from your mind the naive but commonplace notion that commercials are about products. They are about products in the same sense that the story of Jonah is about the anatomy of whales." Neil Postman
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Quote about Pavlovian strategy and mass opinion by Joost A.M. MeerlooCopyright © yoice.net – Quote Artwork
29. March 2026
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"The Pavlovian strategy in public relations has people conditioned more and more to ask themselves, "What do other people think?" As a result, a common delusion is created: people are incited to think what other people think, and thus public opinion may mushroom out into a mass prejudice. Expressed in psychoanalytic terms, through daily propagandistic noise backed up by forceful verbal cues, people can more and more be forced to identify with the powerful noisemaker. Big brother's voice resounds in all the little brothers." Joost A.M. Meerloo
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