Lifestyle over Product – Bernhard Gneithing on Harley-Davidson

„We sell a lifestyle – the motorbike comes for free.“

Bernhard GneithingBernhard Gneithing from Harley-Davidson emphasizes that they primarily sell a lifestyle – the motorbike comes for free.
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Bernhard Gneithing is the Marketing Director for Harley-Davidson Germany and formerly served as the company's press officer.

Bernhard Gneithing explains that Harley-Davidson sells not just motorbikes but a lifestyle.


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Quote about selling a lifestyle by Bernhard Gneithing from Harley-Davidson

Bernhard Gneithing is the Marketing Director for Harley-Davidson Germany. Previously, he served as the press officer at Harley-Davidson, bringing extensive experience in marketing and communications within the motorcycle industry.

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"When the spirits are low, when the day appears dark, when work becomes monotonous, when hope hardly seems worth having, just mount a bicycle and go out for a spin down the road, without thought on anything but the ride you are taking." Arthur Conan Doyle
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