Bernhard Gneithing from Harley-Davidson emphasizes that they primarily sell a lifestyle – the motorbike comes for free.
“We sell a lifestyle – the motorbike comes for free.”
Bernhard Gneithing
Bernhard Gneithing is the Marketing Director for Harley-Davidson Germany and formerly served as the company's press officer.
Bernhard Gneithing explains that Harley-Davidson sells not just motorbikes but a lifestyle.
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Bernhard Gneithing is the Marketing Director for Harley-Davidson Germany. Previously, he served as the press officer at Harley-Davidson, bringing extensive experience in marketing and communications within the motorcycle industry.
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