Michael Kroker Reveals: Why You Are the Product When Services Are Free

„If a product or service costs you nothing, you are the product - because you pay with your personal data“

Michael KrokerMichael Kroker reveals why free services make you the product – because your personal data is the currency.
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Michael Kroker is a German business expert, author, and consultant focusing on digital economy and innovation.

This quote reminds us that our personal data has great value and we often unknowingly become the product when services are offered for free.


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Quote by Michael Kroker stating if a product or service costs nothing, you are the product because you pay with personal data

Michael Kroker is a renowned German business expert, author, and consultant specializing in digital economy, innovation, and the impacts of digitalization on society and businesses. His quotes and analyses often highlight the value of personal data in the digital age.

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"A businessman cannot force you to buy his product; if he makes a mistake, he suffers the consequences; if he fails, he takes the loss. If bureaucrat makes a mistake, you suffer the consequences; if he fails, he passes the loss on to you." Ayn Rand
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