“The American motion picture is the greatest unconscious carrier of propaganda in the world today. It is a great distributor for ideas and opinions. The motion picture can standardize the ideas and habits of a nation. Because pictures are made to meet market demands, they reflect, emphasize and even exaggerate broad popular tendencies, rather than stimulate new ideas and opinions. The motion picture avails itself only of ideas and facts which are in vogue. As the newspaper seeks to purvey news, it seeks to purvey entertainment.”
Edward Bernays
Edward Bernays was an American public relations pioneer, known as the 'father of public relations' who significantly shaped the modern PR industry.
This quote reveals the subtle power of film as an unconscious influencer of societal norms and opinions.
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Edward Bernays Quotes: Revealing the Unconscious Power of American Film
Discover Edward Bernays’ fascinating view of American film as an unconscious propaganda carrier and cultural influencer.
Edward Bernays (1891–1995) was an American PR consultant and author, considered one of the founders of modern public relations. He combined psychology and media manipulation to influence public opinion deliberately. Bernays was a nephew of Sigmund Freud and applied psychoanalytic insights in PR.
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