The Unconscious Motives Behind Actions – Quote by Edward Bernays

„Men (people) are rarely aware of the real reasons which motivate their actions.“

Edward BernaysEdward Bernays on unconscious motives and the real reasons that determine human actions.
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Edward L. Bernays was an American pioneer in public relations and mass communication. He is regarded as one of the founders of the modern PR industry.

The quote points to the often unconscious motives behind human behavior.


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Edward Bernays quote about the real reasons that motivate people's actions

Edward Louis Bernays (1891–1995) was an Austrian-American public relations consultant and author. He is considered the father of public relations and developed techniques for manipulating public opinion. Bernays combined psychology with advertising and greatly influenced modern marketing and communication practices.

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