Umberto Eco on Generational Memory and Remembrance

„My generation knew pretty well what happened 50 years before our birth. Now I follow all the quiz programs because they are a paramount example of the span of memory of the young generation - they are able to remember everything that happened in their life but not before.“

Umberto EcoUmberto Eco reflects on generational memory, historical knowledge, and what younger people remember about the past.
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Umberto Eco was an Italian writer, philosopher, semiotician, and university professor.

Umberto Eco reflects on generational memory, historical knowledge, and the limited recollection of events that precede one’s lifetime.


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Umberto Eco (1932–2016) was a renowned Italian writer, philosopher, semiotician, and professor of semiotics. He is best known for his novel "The Name of the Rose" and his work on cultural and media theory.

Quote by Wolfgang Borchert about the generation without ties and without depthCopyright © yoice.net – Quote Artwork
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"We are the generation without ties and without depth. Our depth is the abyss. We are the generation without happiness, without home and without farewell. Our sun is narrow, our love is cruel and our youth is without youth. And we are the generation without boundaries, without restraint and protection - cast out of the playpen of childhood into a world prepared for us by those who despise us for it." Wolfgang Borchert
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Quote by Robert Pittman about how emotional appeal conquered MTV and influenced teenagersCopyright © yoice.net – Quote Artwork
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"We’re dealing with a culture of teenage babies, they can watch TV, do their homework, and listen to music all at the same time. The strongest appeal you can make is emotional. If you can get their emotions going, make them forget their logic…you’ve got them. At MTV, we don’t shoot for the 14 year olds – WE OWN THEM," Robert (Bob) Pittman
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