Quote by Edward Bernays on Public Opinion and Experts

„Now “public opinion” stood out as a force that must be managed, and not through clever guesswork but by experts trained to do that all-important job.“

Edward BernaysEdward Bernays describes the necessity of professionally managing public opinion by trained experts.
PreviousNext

Edward L. Bernays was an American pioneer in public relations and mass communication. He is regarded as one of the founders of the modern PR industry.

Edward Bernays emphasizes the importance of professionally managing public opinion.


Translation or original: 🇩🇪Click here

Quelle: Hier klicken

i

3.0 / 5
*Advertisement | Affiliate links | Amazon affiliate
Literature on propaganda

Quote by Edward Bernays about public opinion and the role of experts

Edward Louis Bernays (1891–1995) was an Austrian-American public relations consultant and author. He is considered the father of public relations and developed techniques for manipulating public opinion. Bernays combined psychology with advertising and greatly influenced modern marketing and communication practices.

Quote by Joost A.M. Meerloo about propaganda influencing public opinionCopyright © yoice.net – Quote Artwork
/
0 Comments
"Ready made opinions can be distributed day by day through the press, radio, and so on, again and again, till they reach the nerve cell and implant a fixed pattern in the brain. Consequently, guided public opinion is the result, according to Pavlovian theoreticians, of good propaganda technique, and the polls [are] a verification of the temporary successful action of the Pavlovian machinations on the mind." Joost A.M. Meerloo
Read more
Edward Bernays quote about shaping public opinion and political influenceCopyright © yoice.net – Quote Artwork
/
0 Comments
"It is not necessary for the politician to be the slave of the public's group prejudices, if he can learn how to mold the mind of the voters in conformity with his own ideas of public welfare and public service. The important thing for the statesman of our age is not so much to know how to please the public, but to know how to sway the public. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country." Edward Bernays
Read more
0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Mass Psychology and Invisible Government – Edward BernaysQuote about mass psychology and invisible government by Edward BernaysCopyright © yoice.net – Quote ArtworkQuote by Vegane Weisheiten saying I didn’t change, I just woke upCopyright © yoice.net – Quote ArtworkI Didn’t Change – Vegan Wisdom