“People think focus means saying yes to the thing you've got to focus on. But that's not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I'm actually as proud of the things we haven't done as the things I have done. Innovation is saying no to 1,000 things.”
Steve Jobs
Steve Jobs was an American entrepreneur and co-founder of Apple Inc., known for his innovations in the technology industry.
This quote shows that true focus means making decisions and rejecting many good ideas in favor of a few chosen ones. Innovation arises through wise refusal.
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Literature on Steve Jobs
Steve Jobs Quotes on Focus and Innovation – The Art of Saying No
Discover Steve Jobs' inspiring quote on focus and innovation: how smart decisions and saying no lead to success.
Steve Jobs (1955–2011) was an American entrepreneur, inventor, and visionary behind Apple Inc. He revolutionized the computer, music, phone, and media industries with products like the Macintosh, iPod, iPhone, and iPad. Steve Jobs is considered one of the most influential figures in technology and design.
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