Innovation Means Focus – Quote by Steve Jobs

Steve Jobs was an American entrepreneur and co-founder of Apple Inc., known for his innovations in the technology industry.

Steve Jobs emphasizes that innovation often requires selection and focus.

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Steve Jobs (1955–2011) was an American entrepreneur, inventor, and visionary behind Apple Inc. He revolutionized the computer, music, phone, and media industries with products like the Macintosh, iPod, iPhone, and iPad. Steve Jobs is considered one of the most influential figures in technology and design.

Steve Jobs quote about focus and innovation emphasizing the importance of saying no to many good ideas

12. April 2026

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"People think focus means saying yes to the thing you've got to focus on. But that's not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I'm actually as proud of the things we haven't done as the things I have done. Innovation is saying no to 1,000 things." Steve Jobs