Quote by Ray Kroc on Customer Service at McDonald’s

„McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.“

Ray KrocRay Kroc emphasizes the importance of customer service and a friendly smile at McDonald's as part of the company image.
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Raymond Albert “Ray” Kroc was an American businessman and the founder of the McDonald’s Corporation, who helped make the fast food company world famous.

Quote by Ray Kroc about the importance of customer service and employee friendliness at McDonald's.


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Ray Kroc quote about customer service and the McDonald's customer experience

Raymond Albert “Ray” Kroc (1902–1984) was an American entrepreneur who expanded McDonald's into the world's largest fast food chain. He bought the original McDonald's restaurant from the McDonald brothers and built it into a global franchise business.

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"A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so." Mahatma Gandhi
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