„Because he did not have time to read every new book in his field, the great Polish anthropologist Bronislaw Malinowski used a simple and efficient method of deciding which ones were worth his attention: Upon receiving a new book, he immediately checked the index to see if his name was cited, and how often. The more "Malinowski" the more compelling the book. No "Malinowski", and he doubted the subject of the book was anthropology at all.“
Neil Postman was an American media theorist, author, and educator known for his critiques of mass media, especially television, and its effects on society.
A humorous method by Malinowski to gauge importance in anthropology.
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Neil Postman (1931–2003) was an American media theorist, cultural critic, and author. He taught communication at New York University and is best known for his books on media criticism such as "Amusing Ourselves to Death," in which he analyzes the impact of television on public communication and education.
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