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Nassim Nicholas Taleb on Media and Skin in the Game: The Truth About Journalism and the Public

„The fact that there is a gap between journalists and the public is shown above all by the fact that the former are much more interested in the opinion of their colleagues than in the judgment of their readers. Compare this with a healthy system, for example that of restaurants. As we [...] have seen, restaurant owners care about the opinions of their diners, not those of other restaurant owners, which keeps restaurant owners doing what their job is; it prevents the industry as a whole from moving away from diners' interests. In addition, skin in the game creates diversity, and monoculture is prevented. Economic uncertainty exacerbates the situation. Journalists currently work in the most insecure profession imaginable: the majority live hand-to-mouth, and ostracism by colleagues would be fatal. This makes them easy victims for manipulative lobbyists, as has been seen in connection with genetically modified organisms (GMOs), the wars in Syria, and more. In this profession, if you say something unpopular about Brexit, GMOs, or Putin, you're toast. It's the exact opposite of professions where being a follower is punished.“

Nassim Nicholas TalebNassim Nicholas Taleb reveals why journalists value colleagues’ opinions over readers’ and how "skin in the game" creates diversity and accountability.
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Nassim Nicholas Taleb is a Lebanese-American mathematician, philosopher, and essayist, known for his work on uncertainty, risk assessment, and randomness.

Taleb vividly highlights how economic insecurity and peer pressure threaten journalistic integrity and emphasizes the importance of having "skin in the game" to ensure diversity and accountability.


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Literature on press
  • Propaganda | Edward L. Bernays
  • Propaganda: With an Introduction by Mark Crispin Miller
  • Propaganda: The Formation of Men's Attitudes
  • How Propaganda Works
  • Propaganda (Deluxe Edition): Includes Bonus Book: Crystallizing Public Opinion
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Quote by Nassim Nicholas Taleb on journalism, public trust, and media dynamics

Nassim Nicholas Taleb is a Lebanese-American mathematician, philosopher, essayist, and former trader who gained worldwide recognition for his books on chance, randomness, and uncertainty, especially the "Incerto" series. He specializes in the role of extreme events and non-linearities in complex systems and critiques conventional approaches in economics and statistics.

Quote by Walter Lippmann on the influence of aligned media on public opinionCopyright © yoice.net – Quote Artwork
10. August 2022
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""...a drifting apart of public opinion and published opinion when the selection rules of the journalists who have been brought into line largely coincide. This creates a consonance of reporting that acts like a confirmation to the audience (everyone says it, so it has to be right) and installs a stereotype-supported pseudo-environment"" Walter Lippmann
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Quote by Frank-Walter Steinmeier on the pressure to conform in German mediaCopyright © yoice.net – Quote Artwork
1. February 2026
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"When I sometimes leaf through my company's press review in the morning, I get the feeling that the range of opinion used to be broader. There is an astonishing homogeneity in German editorial offices when it comes to weighing up and classifying information. The pressure to conform in the minds of journalists seems to me to be quite high." Frank-Walter Steinmeier
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Quote by Thomas Sowell about journalists betraying public trust when suppressing informationCopyright © yoice.net – Quote Artwork
27. May 2026
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"Journalists cannot serve two masters. To the extent that they take on the task of suppressing information or biting their tongue for the sake of some political agenda, they are betraying the trust of the public and corrupting their own profession." Thomas Sowell
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Charles Wright Mills quote about media competition, public opinion, and access to the mediaCopyright © yoice.net – Quote Artwork
26. September 2022
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"So long as the media are not entirely monopolized, the individual can play one medium off against another; he can compare them, and hence resist what any one of them puts out. The more genuine competition there is among the media, the more resistance the individual might be able to command. But how much is this now the case? Do people compare reports on public events or policies, playing one medium’s content off against another’s? The answer is: generally no, very few do: We know that people tend strongly to select those media which carry contents with which they already agree. There is a kind of selection of new opinions on the basis of prior opinions. No one seems to search out such counter-statements as may be found in alternative media offerings. Given radio programs and magazines and newspapers often get a rather consistent public, and thus reinforce their messages in the minds of that public. This idea of playing one medium off against another assumes that the media really have varying contents. It assumes genuine competition, which is not widely true. The media display an apparent variety and competition, but on closer view they seem to compete more in terms of variations on a few standardized themes than of clashing issues. The freedom to raise issues effectively seems more and more to be confined to those few interests that have ready and continual access to these media." Charles Wright Mills
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Quote by Alexander Solschenizyn about the power and influence of the press in Western countriesCopyright © yoice.net – Quote Artwork
5. February 2026
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"Hastiness and superficiality are the psychic disease of the 20th century and more than anywhere else this disease is reflected in the press. Such as it is, however, the press has become the greatest power within the Western countries, more powerful than the legislative power, the executive, and the judiciary. And one would then like to ask: By what law has it been elected and to whom is it responsible? In the communist East a journalist is frankly appointed as a state official. But who has granted Western journalists their power, for how long a time, and with what prerogatives?" Alexander Solschenizyn
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Chris Hedges quote about democracy, truth, and misinformationCopyright © yoice.net – Quote Artwork
9. September 2025
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"A democracy survives when its citizens have access to trustworthy and impartial sources of information, when it can discern lies from truth. Take this away and a democracy dies. The fusion of news and entertainment, the rise of a class of celebrity journalists on television who define reporting by their access to the famous and the powerful, the retreat by many readers into the ideological ghettos of the Internet and the ruthless drive by corporations to destroy the traditional news business are leaving us deaf, dumb and blind." Chris Hedges
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