Media Power and Control – Richard Warren Schickel

„The current moguls understand that true media power lies not in firing up our outrage, as Hearst did, but in befuddling it or tranquilizing it with new toys. The idea is to render us passive so that they can exercise their power to sell us a bunch of stuff we mostly don't need and mostly don't want.“

Richard SchickelRichard Warren Schickel describes how modern media moguls exercise power by confusion and passivity to drive consumption.
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Richard Schickel was an American film critic, historian, and documentary filmmaker.

This statement explains modern media power as a form of control that creates passivity and promotes consumption.


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Literature on mass media
Richard Schickel|advertising, consumption, indignation, manipulation, mass media, politics, power, society, technology

Quote by Richard Warren Schickel on media power and how it controls audience outrage

Richard Schickel (1933–2017) was a renowned American film critic, historian, essayist, and documentary filmmaker known for his insightful critiques in magazines such as Time.

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