Media Power and Control – Richard Warren Schickel

„The current moguls understand that true media power lies not in firing up our outrage, as Hearst did, but in befuddling it or tranquilizing it with new toys. The idea is to render us passive so that they can exercise their power to sell us a bunch of stuff we mostly don't need and mostly don't want.“

Richard Warren SchickelRichard Warren Schickel describes how modern media moguls exercise power by confusion and passivity to drive consumption.
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Richard Warren Schickel was an American writer, documentary filmmaker, and film critic.

This statement explains modern media power as a form of control that creates passivity and promotes consumption.


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Literature on mass media
Richard Warren Schickel|advertising, consumption, manipulation, mass media, politics, power, society, technology

Richard Warren Schickel was an American writer, documentary filmmaker, and film critic known for his contributions to film criticism and documentary production. He authored numerous texts and films that explored film history and the art of cinema. His work is characterized by expert and insightful analysis.

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