Marshall McLuhan on the Power of Advertising: Incredible Insights into Social Data Analysis

„No group of sociologists can approximate the ad teams in the gathering and processing of exploitable social data. The ad teams have billions to spend annually on research and testing of reactions, and their products are magnificent accumulations of material about the shared experience and feelings of the entire community.“

Marshall McLuhanMarshall McLuhan reveals how ad teams collect and analyze social data – an impressive source of societal insights.
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Marshall McLuhan was a Canadian philosopher and media theorist, known as a pioneer in the field of media and communication studies.

This quote highlights the immense power and influence of the advertising industry in gathering and analyzing social data, surpassing even sociological research.


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Quote on advertising and social data by Marshall McLuhan

Marshall McLuhan (1911–1980) was a Canadian philosopher, media theorist, and professor famous for his theories on media, communication, and their effects on society. Concepts such as the “global village” and “the medium is the message” continue to influence media and communication research today.

Quote on public opinion manipulation by Edward L. BernaysCopyright © yoice.net – Quote Artwork
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"No serious sociologist any longer believes that the voice of the people expresses any divine or specially wise and lofty idea. The voice of the people expresses the mind of the people, and that mind is made up for it by the group leaders in whom it believes and by those persons who understand the manipulation of public opinion. It is composed of inherited prejudices and symbols and cliches and verbal formulas supplied to them by the leaders." Edward L. Bernays
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Quote about propaganda and human psychology by Jacques EllulCopyright © yoice.net – Quote Artwork
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"It is with knowledge of the human being, his tendencies, his desires, his needs, his psychic mechanisms, his automatisms as well as knowledge of social psychology and analytical psychology that propaganda refines its techniques." Jacques Ellul
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Quote by Edward Bernays about the invisible government shaping public opinionCopyright © yoice.net – Quote Artwork
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"The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. …We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society. …In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons…who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind." Edward Bernays
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