“Ready made opinions can be distributed day by day through the press, radio, and so on, again and again, till they reach the nerve cell and implant a fixed pattern in the brain. Consequently, guided public opinion is the result, according to Pavlovian theoreticians, of good propaganda technique, and the polls [are] a verification of the temporary successful action of the Pavlovian machinations on the mind.”
Joost A.M. Meerloo
Joost A.M. Meerloo was a Dutch psychiatrist and author, known for his works on propaganda and psychological warfare.
This quote vividly illustrates how deeply and enduringly propaganda can influence the human psyche – a call for critical reflection and independent thinking.
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Joost A.M. Meerloo on Propaganda and the Power of Guided Public Opinion
Joost A.M. Meerloo explains how propaganda deeply implants itself in the brain and guides public opinion – an important lesson on manipulation and democratic vigilance.
Joost August Maria Meerloo (1903–1976) was a Dutch psychiatrist who gained recognition for his studies on psychological manipulation and totalitarian propaganda. He emigrated to the USA and published works warning about the dangers of mental manipulation.



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