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John Whiting on the Dark Side of Commercial Media: Mass Consumption and Standardization Revealed!

“The purpose of commercial [media] is to induce mass sales. For mass sales there must be a mass norm … By suppressing the individual, the unique, the industry … assures itself a standard product for mass consumption.”

John Whiting

John Whiting was a writer who critically commented on the homogenization of program content in media companies.

This quote highlights how media industries restrict diversity through standardization to reach broad masses and encourages reflection on individuality in consumption.

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John Whiting on the Dark Side of Commercial Media: Mass Consumption and Standardization Revealed!

John Whiting reveals how commercial media suppress individuality and promote mass consumption through standardization.

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