“Zelensky's intervention at the Cannes festival goes without saying if you look at it from the angle of what is called "staging": a bad actor, a professional comedian, under the eye of other professionals in their own professions. I believe I must have said something along these lines a long time ago. It therefore took the staging of yet another world war and the threat of another catastrophe for us to know that Cannes is a propaganda tool like any other. They propagate Western aesthetics whilst thinking it is not a big deal, but it is just that. The truth of the images is only advancing slowly. Now imagine that the war itself is this aesthetic deployed during a world festival, whose stakeholders are the states in conflict, or rather “interests”, broadcasting representations of which we are all spectators for… you, like me. We often say “conflict of interest”, which is a tautology. There is no conflict, big or small, unless there is interest. Brutus, Nero, Biden, or Putin, Constantinople, Iraq or Ukraine, not much has changed, apart from the mass murder.”
Jean-Luc Godard
Jean-Luc Godard was a French-Swiss filmmaker and an influential figure of the New Wave cinema.
Godard's critical reflection on staging and propaganda opens the view to the hidden power mechanisms behind spectacular events and challenges us to scrutinize imagery and truth closely.
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Jean-Luc Godard Quote: Cannes as a Propaganda Tool – Revelations on Staging & War
Jean-Luc Godard reveals Cannes as a propaganda tool, challenging us to critically question war, staging, and aesthetic truth.
Jean-Luc Godard (1930–2022) was a French-Swiss film director, screenwriter, and film critic. He is considered one of the most influential filmmakers of the 20th century and a key figure of the French New Wave, a revolutionary film movement of the 1960s that challenged conventional narrative styles.
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Original: “L’intervention de Zelensky au festival cannois va de soi si vous regardez ça sous l’angle de ce qu’on appelle « la mise en scène » : un mauvais acteur, un comédien professionnel, sous l’œil d’autres professionnels de leurs propres professions. Je crois que j’avais dû dire quelque chose dans ce sens il y a longtemps. Il aura donc fallu la mise en scène d’une énième guerre mondiale et la menace d’une autre catastrophe pour qu’on sache que Cannes est un outil de propagande comme un autre. Ils propagent l’esthétique occidentale, quoi… S’en rendre compte n’est pas grand-chose mais c’est déjà ça. La vérité des images avance lentement. Maintenant, imaginez que la guerre elle-même soit cette esthétique déployée lors d’un festival mondial, dont les parties prenantes sont les États en conflit, ou plutôt « en intérêts », diffusant des représentations dont on est tous spectateurs… vous comme moi. J’entends qu’on dit souvent « conflit d’intérêt », ce qui est une tautologie. Il n’y a de conflit, petit ou grand, que s’il y a intérêt. Brutus, Néron, Biden, ou Poutine, Constantinople, l’Irak ou l’Ukraine, il n’y a pas grand-chose qui a changé, mise à part la massification du meurtre.”
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