“As proposals for action along new lines arise to compete for the moral and physical support of masses, propaganda attains eminence as the one means of mass mobilization which is cheaper than violence, bribery or other possible control techniques.”
Harold D. Lasswell
Harold D. Lasswell was an American political scientist and communication theorist known for his work on propaganda and mass communication.
This quote highlights that propaganda, as a tool for mass mobilization, is not only powerful but also more cost-efficient than violence or bribery. It reminds us of the profound impact of communication in politics and society.
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Harold D. Lasswell Quote: Why Propaganda Is Cheaper and More Powerful Than Violence
Discover Harold D. Lasswell’s quote on propaganda’s cost and efficiency advantages over violence and bribery in mass mobilization.
Harold Dwight Lasswell (1902–1978) was a prominent American political scientist and communication theorist. His research focused on propaganda analysis, political psychology, and mass communication. He is considered one of the founders of modern communication studies and significantly influenced the role of media in society.
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