“No serious sociologist any longer believes that the voice of the people expresses any divine or specially wise and lofty idea. The voice of the people expresses the mind of the people, and that mind is made up for it by the group leaders in whom it believes and by those persons who understand the manipulation of public opinion. It is composed of inherited prejudices and symbols and cliches and verbal formulas supplied to them by the leaders.”
Edward Bernays
Edward L. Bernays was an American pioneer in public relations and mass communication. He is regarded as one of the founders of the modern PR industry.
Bernays reveals how public opinion is constructed by leaders and manipulation, rather than representing an unfiltered truth.
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Edward L. Bernays Quotes on Manipulation and Public Opinion – Revealed!
Edward L. Bernays reveals the hidden manipulation of public opinion by leaders and biases in his quote.
Edward Louis Bernays (1891–1995) was an Austrian-American public relations consultant and author. He is considered the father of public relations and developed techniques for manipulating public opinion. Bernays combined psychology with advertising and greatly influenced modern marketing and communication practices.
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