“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. …We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society. …In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons…who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind.”
Edward Bernays
Edward Bernays was an American pioneer in public relations and is considered the father of modern PR industry.
Bernays impressively reveals how a small elite can profoundly control public opinion, explaining many societal phenomena of our times.
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Edward Bernays Quote: The Invisible Power Behind Public Opinion
Edward Bernays reveals the invisible government shaping our minds and controlling public opinion – a key to democracy.
Edward Bernays (1891–1995) was an Austrian-American public relations consultant, author, and theorist regarded as the father of modern public relations. He combined psychology and mass communication to influence public opinion.
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