Edward Bernays Quote on Business and Public Opinion

„Modern business must have its finger continuously on the public pulse. It must understand the changes in the public mind and be prepared to interpret itself fairly and eloquently to changing opinion.“

Edward BernaysEdward Bernays on business, public opinion, and the importance of fair and persuasive communication in a changing world.
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Edward L. Bernays was an American pioneer in public relations and mass communication. He is regarded as one of the founders of the modern PR industry.

Edward Bernays emphasizes the importance of public opinion and credible communication for modern businesses.


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Literature on press

Edward Bernays quote about modern business and understanding public opinion

Edward Louis Bernays (1891–1995) was an Austrian-American public relations consultant and author. He is considered the father of public relations and developed techniques for manipulating public opinion. Bernays combined psychology with advertising and greatly influenced modern marketing and communication practices.

Edward Bernays quote about advertising, propaganda, and creating continuous public demandCopyright © yoice.net – Quote Artwork
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"A single factory, potentially capable of supplying a whole continent with its particular product, cannot afford to wait until the public asks for its product; it must maintain constant touch, through advertising and propaganda, with the vast public in order to assure itself the continuous demand which alone will make its costly plant profitable." Edward Bernays
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Quote by Prof. Rainer Mausfeld about the impact of corporate media on public debate and democracyCopyright © yoice.net – Quote Artwork
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"The public debating chamber is at the heart of democracy. However, it can only fulfill its function if it is intact in the sense you mentioned. Since the media constitute the public debate space in the first place, they must be designed in such a way that they do not distort it in favor of powerful interest groups. By their very nature, corporate media cannot perform such a task, as their integration into economic power structures almost inevitably makes them an instrument with which powerful economic lobby groups can covertly introduce themselves into the public debate." Prof. Rainer Mausfeld
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Edward Bernays quote about shaping public opinion and political influenceCopyright © yoice.net – Quote Artwork
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"It is not necessary for the politician to be the slave of the public's group prejudices, if he can learn how to mold the mind of the voters in conformity with his own ideas of public welfare and public service. The important thing for the statesman of our age is not so much to know how to please the public, but to know how to sway the public. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country." Edward Bernays
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Walter Lippmann quote about political uncertainty and public officials in governmentCopyright © yoice.net – Quote Artwork
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"In government offices which are sensitive to the vehemence and passion of mass sentiment public men have no sure tenure. They are in effect perpetual office seekers, always on trial for their political lives, always required to court their restless constituents." Walter Lippmann
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