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The Dual Role of the Educator – Edward Bernays

„The normal school should provide for the training of the educator to make him realize that his is a twofold job: education as a teacher and education as a propagandist.“

Edward BernaysEdward Bernays emphasizes the educator's dual task as teacher and propagandist in normal school training.
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Edward L. Bernays was an American pioneer in public relations and mass communication. He is regarded as one of the founders of the modern PR industry.

Bernays emphasizes the educator's dual role as teacher and propagandist.


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Literature on propaganda
  • Propaganda | Edward L. Bernays
  • Propaganda: With an Introduction by Mark Crispin Miller
  • Propaganda: The Formation of Men's Attitudes
  • How Propaganda Works
  • Propaganda (Deluxe Edition): Includes Bonus Book: Crystallizing Public Opinion
Edward Bernays | teacherschooleducationpropagandaupbringinglearningpragmatismidealismnormexpertshumanismpersonal-development
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Quote about the educator's role by Edward Bernays

Edward Louis Bernays (1891–1995) was an Austrian-American public relations consultant and author. He is considered the father of public relations and developed techniques for manipulating public opinion. Bernays combined psychology with advertising and greatly influenced modern marketing and communication practices.

Quote about education being a form of propaganda by Henry Louis MenckenCopyright © yoice.net – Quote Artwork
4. February 2026
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"The plain fact is that education is itself a form of propaganda - a deliberate scheme to outfit the pupil, not with the capacity to weigh ideas, but with a simple appetite for gulping ideas ready-made. The aim is to make 'good' citizens, which is to say, docile and uninquisitive citizens." Henry Louis Mencken
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Quote on ethical risks of propaganda in education by Edward BernaysCopyright © yoice.net – Quote Artwork
26. January 2026
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"In the ethical sense, propaganda bears the same relation to education as to business or politics. It may be abused. It may be used to over-advertise an institution and to create in the public mind artificial values. There can be no absolute guarantee against its misuse." Edward Bernays
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Quote about the difference between propaganda and education by Edward BernaysCopyright © yoice.net – Quote Artwork
26. April 2020
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"The only difference between ‘propaganda’ and ‘education,’ really, is in the point of view. The advocacy of what we believe in is education. The advocacy of what we don’t believe in is propaganda." Edward Bernays
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Quote on education and indoctrination by Doris LessingCopyright © yoice.net – Quote Artwork
27. February 2026
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"Ideally, every child throughout their entire schooling should be repeatedly told: "You are being indoctrinated. We have yet to develop an education system that is not an indoctrination system. We are sorry, but this is the best we can do. What is taught here is a mixture of common prejudices and the decisions of this particular culture. The slightest glance at history shows how unstable these must be. You are taught by people who were able to fit into a thought pattern set by their predecessors. It is a self-sustaining system. Those among you who are more robust and individual than others are encouraged to leave the classroom and find ways to educate yourselves – to form your own judgments. Those who stay must constantly remember that they are being shaped and patterned to fit the narrow and special needs of this particular society."" Doris Lessing
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Quote by Henry Louis Mencken about the true aim of public educationCopyright © yoice.net – Quote Artwork
1. February 2026
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"The most erroneous assumption is to the effect that the aim of public education is to fill the young of the species with knowledge and awaken their intelligence, and so make them fit to discharge the duties of citizenship in an enlightened and independent manner. Nothing could be further from the truth. The aim of public education is not to spread enlightenment at all; it is simply to reduce as many individuals as possible to the same safe level, to breed and train a standardized citizenry, to put down dissent and originality. That is its aim in the United States, whatever the pretensions of politicians, pedagogues and other such mountebanks, and that is its aim everywhere else." Henry Louis Mencken
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Quote by Anita Hofmann about the true purpose of education and citizenshipCopyright © yoice.net – Quote Artwork
21. January 2024
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"This is about: What is actually best for children and young people? And how do they get their education and how do they become citizens? Because that is also the goal of our schooling, that I am an educated person who can also fulfill my civic duties and for that I need appropriate behavior and I learn that not only explicitly through knowledge, but also implicitly by practicing a state on a small scale, namely at school." Anita Hofmann
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