The Dual Role of the Educator – Edward Bernays

„The normal school should provide for the training of the educator to make him realize that his is a twofold job: education as a teacher and education as a propagandist.“

Edward BernaysEdward Bernays emphasizes the educator's dual task as teacher and propagandist in normal school training.
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Edward L. Bernays was an American pioneer in public relations and mass communication. He is regarded as one of the founders of the modern PR industry.

Bernays emphasizes the educator's dual role as teacher and propagandist.


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Literature on propaganda

Quote about the educator's role by Edward Bernays

Edward Louis Bernays (1891–1995) was an Austrian-American public relations consultant and author. He is considered the father of public relations and developed techniques for manipulating public opinion. Bernays combined psychology with advertising and greatly influenced modern marketing and communication practices.

Quote about education being a form of propaganda by Henry Louis MenckenCopyright © yoice.net – Quote Artwork
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"The plain fact is that education is itself a form of propaganda - a deliberate scheme to outfit the pupil, not with the capacity to weigh ideas, but with a simple appetite for gulping ideas ready-made. The aim is to make 'good' citizens, which is to say, docile and uninquisitive citizens." Henry Louis Mencken
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John Dewey quote about the role of the teacher in schoolCopyright © yoice.net – Quote Artwork
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"I believe that the teacher's place and work in the school is to be interpreted from this same basis. The teacher is not in the school to impose certain ideas or to form certain habits in the child, but is there as a member of the community to select the influences which shall affect the child and to assist him in properly responding to these influences." John Dewey
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Quote on ethical risks of propaganda in education by Edward BernaysCopyright © yoice.net – Quote Artwork
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"In the ethical sense, propaganda bears the same relation to education as to business or politics. It may be abused. It may be used to over-advertise an institution and to create in the public mind artificial values. There can be no absolute guarantee against its misuse." Edward Bernays
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